Pharmafile Logo

Internal Brand Planning Sessions on the Impetus InSite Platform®

A Customer Story

In this Customer Story, we share how a nephrology brand team approached Impetus Digital for help with streamlining and optimizing their annual brand planning and strategic discussions. In the early parts of the pandemic, they had attempted to host these meetings themselves over a standard web meeting platform. While they understood the benefits of virtual, they found it difficult to align and reach consensus through their current approach due to a lack of an integrated view of all moving parts and diverse viewpoints.

After meeting with Impetus’ team of strategic experts, the client opted for a hybrid of asynchronous (over-time, anytime) and synchronous (real-time) virtual meetings and interactive tools to meet all strategic objectives in an as efficient as possible manner.

Broadly, the client’s main objectives were to:

  1. Simplify the typically rigid annual brand planning process, shorten decision-making times, and optimize global/local alignment and collaboration.
  2. Conduct a deep-dive business review, including of brand positioning, and identify key drivers and barriers for the brand in the year to come.
  3. Clearly articulate strategic priorities, operational goals, and implementation tactics, then attain approval/endorsement from the executive team to launch the strategic plan.
  4. Create a detailed and actionable brand plan, allocating the brand’s limited resources to the initiatives that will result in the highest return on investment.

To learn more about our client’s approach and the outcomes of this project, access the full customer story here.

This content was provided by Impetus Digital

Company Details

 Latest Content from  Impetus Digital 

Impetus Digital Fireside Chat With Richie Bavasso From NqMedical

Richie Bavasso, founder and CEO of nQMedical, discusses everything from digital therapeutics, diagnostics, and other data-driven solutions for neurodegenerative diseases to Richie’s favorite media outlets, his work at nQMedical, and lessons learned...

“Fake News” and Credibility in Medical Publishing

Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare.

How Much Does Each Advisor “Insight” Actually Cost?

Even before the concept of physical/social distancing was born, Impetus Digital was a strong advocate for virtual collaboration. In our latest video, we explore another key benefit of asynchronous online...

Virtual Research Grants Submission and Approval Program

Impetus Digital summarizes how a client established an independent grant review committee and a virtual grant submission and approval program, without having to travel and meet in person.

Impetus Digital official statement on COVID-19

At Impetus Digital, the health and wellbeing of our staff, clients, advisors, and their families is always our top priority. Recently, we have seen high numbers of advisors cancel their...

Top 10 Most Important Advisor Questions

Impetus Digital shares its Top 10 list of the most important advisor questions.

Obstetrics Virtual Journal Club: An Impetus Digital Customer Success Story

Our online solutions are not just for advisory boards - find out how one client leveraged the Impetus InSite Platform® for a virtual journal club.