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Virtual Tools for Promoting Diversity in Pharma and Clinical Trials

It is no secret that Pharma (still) has a major diversity problem.

“Socioeconomic and racial disparities in healthcare are widely acknowledged. Embracing diversity in Pharma’s own organizations, clinical trials, advisory boards, and outreach/educational activities will ultimately lead to improved patient satisfaction and outcomes. In combination with other factors, it could also serve to improve the company’s overall image. Engaging advisors from different cultural/ethnic backgrounds, geographical regions, specialties, or levels of seniority allows consideration of new perspectives. Products are more likely to be used by minority populations if the marketing messages are tailored to them or if there is support available that matches their specific needs. Clinical trial results are more likely to be representative of the real-world outcomes when the participants come from different backgrounds. At the end of the day, the benefits are countless and the downside of embracing diversity is basically non-existent.”

Read the full article here.

This content was provided by Impetus Digital

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