Advance Outcomes named of the most innovative strategies of 2020 by PM360
December 10, 2020 | Awards, Behaviour change, Lucid, Medical Communications
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Lucid Group’s pioneering behaviour-change methodology, Advance OutcomesTM, as one of the most innovative Strategies of 2020.
Advance OutcomesTM is an evidence-based methodology for creating medical education interventions that change clinical behaviour and advance outcomes. The approach was developed by an internal Lucid Behaviour Change Steering Group who worked with health psychologists, behaviour change experts, and educational assessment experts to distil market and customer insights and behaviour change evidence to develop the five-step Advance Outcomes framework. To ensure consistent adoption of this new methodology, the team built a suite of proprietary practical tools. You can learn more about Advance OutcomesTM here.
Ify Onyeaso, Head of Business Growth, Lighthouse Medical Communications US (Part of the Lucid Group) commented, “At Lighthouse and Lucid, we have since challenged the fallacy that information alone leads to behaviour change. We understand that the reasons why a behaviour is, or is not, performed are complex, and we are committed to reforming medical education to truly impact clinical behaviour. We are proud to be recognized by PM360 for the innovative strategy of Advance Outcomes. For us, Advance Outcomes is more than a framework – it is an ingrained way of thinking, and has transformed the way we deliver medical education to drive real change.”
Advance OutcomesTM was selected as part of PM360’s 9th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.
“Innovation has been and will continue to be crucial as our industry and the world at large continues to deal with COVID-19 and the disruption and devastation it has caused,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “The innovative companies, offerings, and strategies found in this year’s guide can provide the help that patients, healthcare professionals, or life sciences organizations need during this time as we all look toward making 2021 a healthier, safer, and overall better new year.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, 64 total innovations were featured in the issue. Within the Strategy category, a total of 10 strategies were featured.
All of this year’s selections can be found at www.pm360online.com/pm360-presents-the-2020-innovators.
This content was provided by Lucid Group Communications Limited
Company Details
Latest Content from Lucid Group Communications Limited
Lucid Group has four programmes shortlisted for PMEA 2019
Lucid is celebrating four of their programmes being shortlisted in four categories at this year's PMEAs
The heart of Lucid’s new HQ is under construction
With just 3 weeks until the move, the new kitchen and bar are being installed in Middlesex House.
Bluedog boosts its senior team with the appointment of its new Technical Director
Bluedog, a Lucid Group company, is set to create more magic for its clients with the appointment of Jonathan Andrew as its new technical director.Jonathan has a proven track record...
HealthCare21 experience the Lucid magic at its Engagement Day
Yesterday was a big step forward in the integration of HealthCare21 into Lucid Group.  Everyone from the HealthCare21 team attended the Engagement Day at Quarry House Mill, Macclesfield.The aim was to...
Lucid Group start the countdown to its big move
One month to go until Lucid Group moves into their new London Headquarters
Lucid Group increases footprint in UK, Asia Pacific and Middle East with the acquisition of HealthCare21
Lucid Group is delighted to announce its latest acquisition, welcoming colleagues from Healthcare consultancy HealthCare21 into its magic kingdom.Over the last twelve years, Lucid Group has become well known and...
Lucid Group Lucky Lunches prove a spellbinding hit this summer
Lucid Group Lucky Lunches have been running throughout the summer months, giving our teams the chance to network and connect outside of the office - as well as enjoying a...
Lucid’s Summer Fridays Shone
Lucid Group has been enjoying long weekends throughout the summer thanks to Summer Fridays, a concept introduced in line with Lucid’s agile working policy.Employees have been encouraged to spread their...
Celebrating Ten Magical Years with Clare Reynolds
Lucid loves to recognise and celebrate the magic people create for their clients, teams and patients. This month it was time to recognise the outstanding contribution that Clare Reynolds has...
Building the Lucid Group Brand
Dennis O'Brien, Lucid Group CEO, discusses how they will grow the organisation and develop the Lucid Group brand over the next twelve years.