Advance Outcomes named of the most innovative strategies of 2020 by PM360
December 10, 2020 | Awards, Behaviour change, Lucid, Medical Communications
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Lucid Group’s pioneering behaviour-change methodology, Advance OutcomesTM, as one of the most innovative Strategies of 2020.
Advance OutcomesTM is an evidence-based methodology for creating medical education interventions that change clinical behaviour and advance outcomes. The approach was developed by an internal Lucid Behaviour Change Steering Group who worked with health psychologists, behaviour change experts, and educational assessment experts to distil market and customer insights and behaviour change evidence to develop the five-step Advance Outcomes framework. To ensure consistent adoption of this new methodology, the team built a suite of proprietary practical tools. You can learn more about Advance OutcomesTM here.
Ify Onyeaso, Head of Business Growth, Lighthouse Medical Communications US (Part of the Lucid Group) commented, “At Lighthouse and Lucid, we have since challenged the fallacy that information alone leads to behaviour change. We understand that the reasons why a behaviour is, or is not, performed are complex, and we are committed to reforming medical education to truly impact clinical behaviour. We are proud to be recognized by PM360 for the innovative strategy of Advance Outcomes. For us, Advance Outcomes is more than a framework – it is an ingrained way of thinking, and has transformed the way we deliver medical education to drive real change.”
Advance OutcomesTM was selected as part of PM360’s 9th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.
“Innovation has been and will continue to be crucial as our industry and the world at large continues to deal with COVID-19 and the disruption and devastation it has caused,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “The innovative companies, offerings, and strategies found in this year’s guide can provide the help that patients, healthcare professionals, or life sciences organizations need during this time as we all look toward making 2021 a healthier, safer, and overall better new year.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, 64 total innovations were featured in the issue. Within the Strategy category, a total of 10 strategies were featured.
All of this year’s selections can be found at www.pm360online.com/pm360-presents-the-2020-innovators.
This content was provided by Lucid Group Communications Limited
Company Details
Latest Content from Lucid Group Communications Limited
Lucid Group sets the vision for its team of committed Mental Health First Aiders
As we approach World Mental Health Day, Lucid's team of Mental Health First Aiders reflect on their training and set the vision for how they will be supporting the organisation...
The Lucid Group Wellbeing Champions embark on their MHFA training
A mentally sound organisation is good for talent and business. Statistics from Mental Health First Aid (MHFA) England point out to mental health illness (such as depression or anxiety) accounting...
Lucid Group Nurtures Talent. Always.
Lockdown and Covid-19 have not stopped us from nurturing and developing the amazing talent we have at Lucid. Growth is at the heart of #LucidLife.So if you're looking for a place...
Lucid Group reaches the finals of the PM360 2020 Trailblazer Initiative Awards
Lucid Group has been named as a finalist in the PM360 2020 Trailblazer Initiative Awards in the HCP Education category, for the program LiBRA 2019: Looking beyond the joint in...
It’s been ten magical years at Lucid Group for Emma Cox
August marks a special work anniversary for Emma Cox who is celebrating 10 years at Lucid Group!Over the past decade, Emma has demonstrated resilience, tenacity and grit with a disarming...
Lucid Group: Digital Delivery in Lockdown
Standing still is the fastest way of moving backwards in today's world. That's why we've been moving forward and transforming at every step to make sure we can continue to...
Lucid Group scoop a win and a high commendation at Communiqué 2020
Due to the COVID-19 pandemic, this year’s Communiqué awards was a virtual ceremony, celebrating some of the most inspiring work and people in medical communications.Lucid Group were delighted to come...
PHARMA POST COVID-19: REVOLUTION OR EVOLUTION?
Post-COVID-19 thinking: outputs from a thought leader forumOn 14 May 2020, a group of industry experts across pharma and biotech Zoomed together to share reflections on the impact of COVID-19...
Lucid Group are shortlisted in three categories for Communiqué 2020
Lucid’s talent for creating industry-leading programmes is clear to see as they celebrate three of its campaigns being shortlisted for Communiqué 2020, as well as making the finals forThe Real...
Taking the ‘free’ out of ‘freelance’ and bringing it in-house
In this month’s Smart Thinking blog on PMLive.com, Stephanie Wasek, now a permanent principal medical writer at Lucid Group, draws her experience to discuss the highs and lows of being...