Pharmafile Logo

Changing behaviour: putting theory into practice

- PMLiVE
In the November issue of PME, Madeleine Tye (senior account manager at Lucid Group) discusses Lucid’s approach to medical education. Lucid employs the outcomes of research into behavioural science in an innovative, evidence-based framework called Advanced Outcomes® (AO). The framework is designed to drive measureable changes in HCP behaviour and improve outcomes for their patients.

Madeleine explains how the methodology is grounded in evidence-based psychology, which tells us that there are 14 barriers that influence the adoption of a new behaviour. Therefore, medical education that simply focuses on improving knowledge and skills is often not enough to help change clinical practice and improve patient outcomes. Madeleine reveals that it is only after applying the AO methodology that you uncover a deeper understanding of all the factors preventing the adoption of clinical best practice, and that this then facilitates the development of education that directly addresses these factors.

In fact, Lucid’s Advance Outcomes® approach has recently been shortlisted for a PMEA award in the innovation category.

You can learn more about how Madeleine has used Advance Outcomes® to help change HCP behaviour and advance clinical practice and outcomes for patients by reading the full article here. https://goo.gl/jgaWWe 

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Hannah – Celebrating Ten Magical Years at Lucid Group

Given that Lucid Group is only 11 years old itself, it’s a special occasion for the company to recognise significant Lucid anniversaries, especially for those with a decade of service...

It’s graduation day for Lucid’s inaugural intake of their Futures Academy

Lucid’s Futures Academy programme has come to an end for its inaugural set of graduates. The programme itself kick-started with an intensive 8-week training course back in October last year...

Lucid strengthens their medical writing team with new hires

Leading Edge, part of the Lucid Group family of companies, are set to create more magical programmes for their clients and patients by strengthening their talented medical writing team with...

Lucid limbers up for second annual sports day

Back for its second year running, yesterday Lucid held their annual sports day. This year, everyone got together with the goal to raise money for Wycombe Homeless Connection (WHC) –...

Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

In this month’s Smart Thinking blog on PM.Live.com Amy Jackson, Editorial Director at Lucid Group discusses the need for ongoing professional development in strategic medical communications.Amy discusses how medical communications...

Making a Difference – The Future of Pharma

On a global scale, pharma is one of the least-trusted industries. And this is despite the fact that pharma contributes more than £30 BN each year to the UK economy,...

Lighthouse Medical Communications US makes the list of finalists for the 2018 PM360 Trailblalzer Awards

Lighthouse Medical Communications US, part of the award-winning Lucid Group of companies, is delighted to announce that their ACT on Anemia campaign, developed in collaboration with the American Kidney Fund,...

Pitch Perfect

What makes a perfect pitch? This week’s Thirsty Thursday – hosted by Louise Verrall, a managing director at Lucid Partners – was all about just that.Louise started her session with an involved...

Wycombe Homeless Connection and Lucid SPIRIT: a partnership with a difference

Earlier this year the Lucid charity working group, Lucid SPIRIT, was founded. The entire Lucid family was immediately on board and all voted to choose Wycombe Homeless Connection (WHC) as their...

Lucid expands both UK and US operations with new hires

Lucid bolsters their client services and facilities teams and spread their magic across the globe with new hires. Cindy Miller joins the Lighthouse team as an Account Director in the...