Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

Communiqué Awards 2016: Excellence in Communication of Survey or Market Research Data

July 13, 2016 | Communiqué Awards, Lucid 

The winning programme – Treating beyond symptoms in IBD: The Steroid Assessment Tool.

Our approach to medical education is really helping to improve patient outcomes and change lives.

Inflammatory bowel disease (IBD) affects more than 250,000 patients in the UK. Treatment strategies have progressed to treating beyond the symptoms of IBD, aiming to reduce mucosal inflammation, sustain remission and prevent bowel damage. 

Steroids have a place in the treatment pathway but do not sustain remission and are associated with significant side effects.The European Crohn’s and Colitis Organisation (ECCO) defines appropriate steroid use and recommends an exit strategy for steroid-dependent patients. However, gastroenterologists are not aware that inappropriate steroid use occurs in their own clinical practice.

Using a simple digital tool, UK experts audited their own practice and were surprised to see high steroid use among their patients. The expert group became advocates for change, motivated to share their data, targeting more than 300 UK HCPs with high steroid use, which comprises approximately 22% of UK IBD clinicians. Awareness of inappropriate steroid use, and the changes driven by the self-realisation of the need to optimise steroids, have the potential to impact the care delivered to over 50,000 UK IBD patients.

This content was provided by Lucid Group Communications Limited

Company Details

- PMLiVE

Lucid Group Communications Limited

Email
Website

 Latest Content from  Lucid Group Communications Limited 

Lucid kick-starts 2019 with spellbinding new additions to its writing and account teams

It’s been a busy start to 2019, with Lucid Group bolstering its account and medical writing teams with three new additions.Elaine Downey joins Vivid as a Senior Account Manager; she...

Lucid Group prepare for a transformative year with the appointment of a new Director of Corporate Development

Lucid Group is setting itself up for another stellar year with a new appointment to their senior leadership team. Rob Apollo has joined Lucid on a permanent basis as Director...

Lucid Group welcomes new talent into their 2019 Futures Academy

Lucid welcomed six new graduates into their training programme, The Futures Academy, this week. Launched in 2017, the Futures Academy is now a well-oiled machine, training and developing new talent...

Lucid Winter Meeting 2018

The teams gathered at The Artisan in Clerkenwell, London, to reflect on the year and celebrate both team and individual contributions to Lucid, their clients and the local community through...

2018 was a magical year for Lucid Group, filled with memorable moments and many celebrations

This year has been a ground-breaking year for Lucid Group, punctuated by magical makeovers, plenty of awards, landmark staff celebrations and worthwhile charity work.The tone of the year was set...

Lucid Group celebrate another magical year at their Winter Meeting

2018 has without doubt been a stellar year for Lucid Group, scooping a double win at Communiqué - winning both Communiqué Medical Education Consultancy of the Year and Communiqué Communications...

Lucid Group welcomes new magical talent and boosts their medical writing teams with hires in the US and UK

Lucid group welcomes four new additions to their medical writing family, with new hires across the UK and USA.Sonal Adhav joins Lighthouse Medical Communications US as a Senior Scientific Director...

Lucid attend the Wycombe BIG SLEEPOUT in aid of Wycombe Homeless Connection

The inside story from the Big Sleepout on Saturday, 24 November in support of Lucid's charity partner the Wycombe Homeless Connection.

Lucid affirms their commitment to staff development with new central services and HR hires

Lucid has recently appointed two new senior hires to their HR and central services team. Albert Capes joins as the Head of Facilities, bringing with him 11 years’ management experience...

Another spellbinding result for Lucid Group at the 2018 PMEAs

Lucid’s pioneering approach to medical education was clear to see as they scooped two top awards and a high commendation at last night’s awards ceremony.The first award was gained in...