Pharmafile Logo

It’s time to get with the real world

February 11, 2016 |  

Lucid CEO discusses the increasing importance placed on real-world data to demonstrate value

- PMLiVE
In the February issue of PME, Dennis O’Brien (CEO of Lucid) discusses the increasing importance placed on real-world data and how technology has improved measurement. These advances have helped healthcare professionals (HCPs), patients and the industry to better understand diseases, medicines and services. As a result, this has improved the assessment of what factors are actually demonstrating value by improving outcomes for patients.

Dennis goes on to explain how we need to go beyond measuring just the brand and sales picture by anchoring all programmes with metrics that support patient outcomes. For Lucid, this has meant evolving what they measure by focussing more on the specific changes needed in HCP behaviour in order to improve patient outcomes: “if you’re clear about the outcome, you can prioritise the behaviours needed to improve care and then make sure the programme effects these changes.”

Dennis and his team at Lucid have managed to form the strategic client partnerships required to meet the challenge of leveraging real-world data to demonstrate value through behaviour change. To find out how, read the full article here  http://goo.gl/QOq7z2

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Joanne – Celebrating 10 magical #LucidLife years

Joanne reflects on her ten years at Lucid Group and how it's transitioned from a small start-up to a global family of healthcare communication companies who bring magic to their...

Lucid Culture

Our culture is fundamental to the delivery of transformation. Harnessing the talent and ambitions of those we work with empowers us to deliver our magic.

Lucid Group Appoints a New HR Business Partner

Carol Daniel joins Lucid as their new HR Business Partner. Carol will work closely with the managing directors from each of the Lucid Group companies to lead the people plan...

Lucid Group – Hanging tough in support of Wycombe Homeless Connection

This Saturday, 19 brave Lucidians took to the fields of Henley to conquer the first of Tough Mudder’s 2018 obstacle course events. The Tough Mudder course features 13 obstacles over...

Is agile working benefiting the employee or the organisation?

Angela Young, HR Director Lucid Group discusses the pros and cons of agile working in the latest “Smart Thinking” blog on pmlive.com

Lucid Group are on the Lookout for World-Shaking Talent

Lucid Group kick-started the week with its second exchange day in 2018, held in their Macclesfield office. With continued growth from new and existing clients, the need to find and...

Fulfilling Dreams, Talent and Ambition – The Lucid Futures Academy

The inaugural class of 2018 graduate from Lucid’s Futures Academy

Getting in the LUCID SPIRIT!

Lucid Group launches charity partnership with Wycombe Homeless Connection

The Lucid Festival of Magic

Lucid Group threw a spellbinding event to celebrate eleven years of transforming lives with their standout new branding taking centre stage.

Lighthouse Medical Communications US bolster their senior scientific team

Lighthouse Medical Communications US, part of the award-winning Lucid Group of companies, is pleased to announce the appointment of Marc Pondel, PhD as Executive Medical Science Director. Marc will oversee...