Pharmafile Logo

It’s time to measure outcomes

Lucid launch their new metrics platform

- PMLiVE

With shrinking budgets and shorter timelines, pharmaceutical companies are keen to invest their assets smartly in medical education programmes that will guarantee their desired outcomes. Medical communications have aimed to keep pace with this development through evaluation forms and post-event surveys. However, these usually measure the level of audience satisfaction, rather than our actual progress towards our ultimate goal. In the latest issue of PME, Dennis O’Brien (Lucid Co-founder and CEO) discusses the need to demonstrate that medical education programmes are truly achieving what they promise.

“It’s time to think of new ways of measuring effectiveness, particularly relating to outcomes,” says Dennis. He comments on the frequent use of patient information leaflets: “If we haven’t got evidence that it improves patient outcomes, then we shouldn’t be doing it. Let’s invest our time where it matters.”

Dennis explains Lucid’s new solution to this challenge of measuring outcomes: “Our latest methodology at Lucid is a metrics platform. It provides a strategic approach to education that starts by defining our WHY – the outcomes we want to achieve. We then look at what behaviours we need in our audience to get us there. Where once we thought it was only our medicines that could improve outcomes, we can now demonstrate that it’s our services and our communications that make a difference.”

To read Dennis’ full article, click the following link: http://www.pmlive.com/__data/assets/pdf_file/0004/1199893/45_Lucid_TL.pdf

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Vivid Medical Communications Supports the 10th Anniversary of Rare Diseases Day 2018

Vivid Medical Communications – a newly created rare diseases specialist agency and part of the successful Lucid Group of companies – is a proud supporter of Rare Diseases Day 2018.

The Lucid Festival of Magic – A Spellbinding Event for All

The Lucid ‘Festival of Magic’ was a celebration of their pioneering work and the people that made it possible.

Eleven Magical Years for Lucid Group

Lucid Group celebrated their eleventh birthday today. They served up plenty of cake and excitement, distributing invitations for family and friends to attend the Lucid Magic festival, which is being...

A Magical Makeover for Lucid Group

Lucid launch their new company branding

Lucid look set to expand their Macclesfield team

This week Business Unit Heads from Lucid Group met with potential candidates at their Macclesfield office to interview for a number of key roles within the organisation. The recruitment drive...

Lucid present their ambitious plans to spread their magic across the industry

Lucid held their first breakfast meeting with top industry recruiters from across the UK to discuss their plans for expansion and recruitment for the year ahead. CEO and Co-Founder Dennis...

Lucid Futures Academy –The Class of 2018

After the success of last year’s Futures Academy, a new intake of graduates is fulfilling their dreams and ambitions as they embark this week on an intensive eight-week training course...

Celebrating a magical year at the Lucid Winter Meeting

In the frosty sunlight of a winter morning, employees from across the Lucid Group gathered to celebrate a magical year of success at the Lucid Annual Winter Meeting. Traditionally being...

Vivid MedComms bolster their business with a new senior appointment

A new hire for Vivid MedComms, part of the Lucid Group of companies