Lucid Group brings creative and digital magic to the mix with the acquisition of Bluedog
February 14, 2019 | Digital, Lucid, Medical Communications, acquisition, digital health, medical education
Lucid Group is delighted to announce its first acquisition, welcoming colleagues from creative and digital consultancy Bluedog into its magic kingdom.
Over the last twelve years, Lucid Group has become well known and admired as an industry leader in providing medical communication that transforms patients’ lives. Currently it has four stand alone companies within its Group; Leading Edge, Lighthouse, Lucid Partners and Vivid, all of which comprise uniquely talented individuals with a vision to deliver life changing services for clients and patients.
Similarly, Bluedog has been producing remarkable creative materials for its clients, reaching and engaging healthcare audiences for over 23 years. The team has exceptional skills in creative design, digital design, motion graphics, video development and web design and development – capabilities that Lucid Group needs every day as it crafts impactful client campaigns.
Lucid Group clients will experience significant benefits from this new relationship with direct access to cutting-edge digital expertise that will help engage today’s stakeholders and change behaviour more effectively to improve patient outcomes
Teams from all companies within the Lucid Group and Bluedog will gather today to celebrate both the launch of this new partnership and Lucid Group’s twelve-year anniversary. 2019 is set to be a transformative year for Lucid Group, which, with the support of its private equity partner LDC, has big ambitions to build broader capability and reach by bringing even more magic to the mix through future acquisitions.
Dennis O’Brien, Lucid CEO commented, “This is a perfect match and builds on Lucid’s leadership position in medical communications. We have developed a reputation for excellent content and scientific storytelling. The capability that Bluedog bring is a key piece of the jigsaw. Bluedog’s talent and capability will be instrumental in enhancing our audience reach and engagement,helping transform lives.This helps us deliver our mission of improving patients’ lives through communication”
Nigel Horn, Bluedog Managing Director commented, “I am delighted that Bluedog is joining Lucid Group. With our strongest ever year in 2018, this is a good time for Bluedog to establish itself as a leader in digital design and delivery. The partnership with Lucid Group will enable us to do this”
Photo from left: Jan Steele, Lucid Group COO and Co-founder; Roman (the dog), Bluedog; Nigel Horn, Managing Director, Bluedog; and Dennis O’Brien, Lucid Group CEO
This content was provided by Lucid Group Communications Limited
Company Details
Latest Content from Lucid Group Communications Limited
Lighthouse Medical Communications US – An opportunity of a lifetime to be part of the Lucid Group magic
Our family at Lighthouse Medical Communications US are looking for talented individuals to join its team in hashtagManhattan. If you want to be part of something magical get in touch...
Lucid Learning and Development
Julieann Tate, Head of hashtagLearning and Development at Lucid Group, discusses the new programmes and tools she has been busy developing and rolling out throughout the organisation — Elevating employee...
Lucid Learning and Development
Julianne Tate, Head of Learning and Development at Lucid Group, discusses the new programmes and tools that she has been busy developing and rolling out throughout the Group — Elevating...
Lucid Group Announce Neil Flash as its New Chief Commercial Officer
With over 20 years’ healthcare communications experience, Neil Flash joins Lucid Group as its Chief Commercial Officer to help lead the organisation through another exciting period of growth.
My Journey into Medical Communications #LucidLife
In NetworkPharma's latest career guide for wannabe account managers, our very own Aveen Hamid discusses her journey into medical communications and the opportunity to work on programmes that transform patients’...
Lucid Group adds more magic to the mix with four new hires
Leading Edge, a Lucid Group company, injects new talent into its client services and medical writing teams. Miranda Harrison joins the team as its Client Operations Director. Miranda is a...
Lucid Group expands its presence in the north-west with six new hires
Healthcare 21, a Lucid Group company, continues to strengthen its editorial and medical writing team with six new additions to its Macclesfield office.Rosanna Farrell joins HealthCare 21 as a Senior...
There’s lots to celebrate as Lighthouse marks its five year anniversary
Based in Manhattan, Lighthouse Medical Communications US has grown significantly over the last five years, both in terms of team and client roster. Lisa Druce, Managing Partner comments, “Every year,...
Lucid Group bolsters its client services and medical writing team in APAC
HealthCare21, a Lucid Group company, has appointed two new team members in its Singapore office — Siew Wyn and Megan Giliam.Wyn joins the team as a Senior Account Manager and...
Lucid Group kick starts its 2020 Futures Academy
It’s a new year and the start of a new career for the six graduates starting on Lucid’s Futures Academy this week.This is Lucid’s fourth intake of graduates since the...