Pharmafile Logo

Lucid Group Evolve and Simplify its Brand Architecture

- PMLiVEThe current pandemic has forced many industries to find new ways of working. Within medical communications (medcomms), this has involved pivoting quickly towards a digital-first approach in order to optimise communication, engagement and education online. However, this accelerated move towards digital looks to have been a success, as the industry continues to grow against a backdrop of a struggling economy worldwide.

Founded in 2007, Lucid Group has shown an exceptional ability to grow and outperform the medcomms industry over the last 13 years. Much of this success can be attributed to the magical application of unrivalled service and technical expertise – creating value through transformative programmes and long-lasting client partnerships.

To keep a pace with market and client needs, Lucid Group embarked on ambitious growth plans last year which saw it acquire two separate companies – providing an increase in scale, reach and capability. The first acquisition, in Feb 2019, focussed on bringing in new digital and creative skills with the acquisition of Bluedog. Seven months later, in September 2019, Lucid Group acquired HealthCare21 – increasing its footprint in the UK, Asia Pacific and Middle East along with specific expertise in digital strategy, medical writing, editing and design. These acquisitions increased the number of companies sitting under Lucid Group from four, to six: Vivid, Leading Edge, Lucid Partners, HealthCare21 (all focussed on delivering medical communications outside of the USA), Lighthouse Medical Communications US (focusing on the US market) and Bluedog (digital and creative).

Lucid’s vision of building a multi-capability industry-leading healthcare communications company that improves health outcomes and transforms lives is coming ever closer. While its evolution has moved and developed in perfect synchronicity with the current climate, it has also had to re-evaluate and evolve the way it aligns and communicates its capabilities. Effective immediately, all teams delivering medical communications outside of the US will now fall under just one Lucid Group brand – aptly named, Lucid. Lighthouse Medical Communications US will remain its medcomms arm in the US, and Bluedog remains its creative and digital arm for the whole of Group.

Dennis O’Brien commented, “We are committed to building an industry-leading healthcare communications business that delivers life-transforming value to everyone, globally. To do this we will continue to build valuable capabilities for our clients. The new brand architecture provides us with simplicity and alignment on capability – a solid foundation upon which we can continue to build on and continue to bring in talent and transform the lives of those we touch.”

- PMLiVE

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

A hat-trick of ten-year work anniversaries for Lucid Group

Lucid Group has been marking another landmark anniversary this month, with Michelle Sweet celebrating her ten-year service in style.Michelle is the third person this year to celebrate ten years at...

Promoting emotional health and wellbeing #LucidLife

For high achievers, maintaining a healthy equilibrium between mind, body and soul can be difficult. This is why Lucid have launched a comprehensive health and wellbeing programme aimed at equipping...

LUCID GROUP GET INTO THE HALLOWEEN SPIRIT WITH A SPOOKTACULAR BAKE-OFF

Lucid Group combined two of the most thrilling things of the year – Halloween and The Great British Bake Off final, to raise money for its charity partner, Wycombe Homeless...

LUCID GROUP WELCOMES NEW TALENT TO THEIR MEDICAL WRITING AND ACCOUNT TEAMS

Lucid’s commitment to finding the best talent has been confirmed with three new hires across different locations. Rachel Lafbery joins Lucid Partners as an Account Manager. Having worked in medical...

Lucid Group continues their expansion into the north west of England with new premises

Lucid Group continues their expansion into the north west of England with new premisesMacclesfield has long been a regarded as a key hub for scientific research, development and manufacturing in...

Lucid Group are shortlisted in three different categories at this year’s PMEA programme

Lucid’s talent for working together with their clients to create magical programmes is clear to see as they celebrate three of their campaigns making the 2018 PMEA finals, well as...

The Magic of Mindfulness

In support of World Mental Health Day, Lucid has been taking some time out for some mindful meditation and yoga. As Dr Amit Ray said, “Yoga means addition – addition...

Creating Magical Meetings – A Lucid Thirsty Thursday Session

This month’s Thirsty Thursday was hosted by Katherine Mantell, Managing Director of Leading Edge – part of the Lucid family of companies, and Phil Tyler from Media 1 productions. This...

Lucid’s Big Fat Charity Pub Quiz

Last week Lucid SPIRIT held the first ever Lucid Big Fat Charity Pub Quiz to raise money for our charity partner, Wycombe Homeless Connection (WHC).There were fabulous prizes to be...