Pharmafile Logo

Lucid’s digital responsibility: delivering value by improving patient outcomes

January 19, 2016 |  

Digital initiatives must address your customer’s needs

In the January issue of PME, Toby O’Brien (Digital and Creative Services Director) discusses the responsibility we have to ensure digital adds value to medical education initiatives. The focus should not be on how much digital is packed into a medical education programme, but on how much value is added to the programme by doing things digitally. 

Toby explains that sometimes people assume that just because something is digital, it is innovative. He argues that for digital to be truly innovative, it must address a need. It is therefore imperative that we work hard to understand our customer’s needs before deciding if digital will add value.  

The goal at Lucid is to make a difference to patients’ lives, and this translates across all their digital activities. With this in mind, Toby describes the three areas where Lucid uses digital: to identify the target audience, to deliver appropriately and ensure the education experience is optimised, and to measure outcomes. To learn more about Lucid and how they deliver responsible digital initiatives you can read the full article here  http://goo.gl/9OeQUU
- PMLiVE

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

The Lucid Group Guide

We work hard at Lucid Group. Transforming lives, it's not a walk in the park. We’re a team. In fact, we are many teams. Working together to discover, define, design,...

Our #LucidLife

We asked our people: Why do you do what you do? - What makes you get out of bed in the morning? The responses had a common theme - it's...

Lucid Group opens our new space in Marlow

This week marks an important step for everyone here at Lucid Group, as we re-open our premises in the UK and US and evolve to a hybrid way of working....

A personal perspective on autism

The whole month of April is Autism Awareness Month. To help mark the end of such an important month we’re sharing a personal perspective to spread kindness and autism awareness:When...

Lucid Group is building its data analytics capability

Lucid Group is building a new data analytics capability into its teams with the appointment of Darren Selmes as its new analyst. This appointment signals the start of a stronger...

Lucid Group promotes Clare Reynolds to Director of Business Development and Commercial Integration

As Lucid continues to evolve, its people have remained at the heart of its success. Clare Reynolds has played a key part in Lucid’s journey for nearly 12 years, during...

A magic milestone: Sally’s 10-year #LucidLife workiversary

Our people define our culture and there is no better example of what we are striving to achieve than what Sally Ratcliffe, Scientific Director, Lucid Group, has demonstrated over the...

Virtually, the same: Is it time to rethink congress strategy?

In this month’s PME, Jonathan Andrew, Technology Director at Lucid Group discusses the digital transformation that swept through the medcomms industry due to the COVID-19 pandemic. In particular, we saw...

Lucid Group Bolster its Senior Leadership Team

Lucid Group are delighted to welcome Jo Troman to the role of Managing Partner for team Origins. Jo has a wealth of industry experience from both client and agency sides....

Lucid Group Support Autism Awareness Day

Annually, 2 April is Autism Awareness Day. Being autistic does not mean you have an illness or disease; it means your brain works in a different way from other people....