Pharmafile Logo

Lucid’s motivation to make a difference in medical education drives everything they do

November 11, 2015 |  

Changing lives with medical education

In the November issue of PME, Dennis O’Brien (CEO of Lucid) reflects on the power of responsibility and achievement as motivators of personal growth. Lucid is motivated to make a difference – to its clients, to experts, and to patients. Lucid feels it is no longer enough for healthcare professionals (HCPs) to find medical education programmes interesting; Lucid believes it is also responsible for ensuring that HCPs change their clinical behaviour to improve patient care. Achieving this requires long-term partnerships, where every intervention is a step towards realising a brand vision and changing a patient’s life.

Dennis explains that building these powerful partnerships is a big part of the Lucid culture. He also argues that the starting point should always be: What change do we want to see in patient care? Being responsible for making a difference, and achieving this goal through strong partnerships, is what motivates Dennis and the team at Lucid. 

View the full article here
 http://goo.gl/8Cu6Tt- PMLiVE

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Lucid celebrates summer in style at their annual summer meeting

Lucid held their annual Summer Meeting last week. The event is all about taking the time out to celebrate colleagues, teams, and all they have achieved in the year so...

Data Visualisation

Last week’s Thirsty Thursday was all about data visualisation and was hosted by Katherine Mantell, Managing Director of Leading Edge – part of the Lucid family of companies.Katherine started the session with...

The True Potential of Mobile Health Tech

In a recent edition of PME, Dennis O’Brien, Lucid CEO and co-founder, discusses the potential of mobile health in improving patient outcomes – a goal that is at the heart...

Lucid’s magic touch is recognised, winning both Communiqué Medical Education Consultancy of the Year and Communiqué Communications Consultancy of the Year 2018

Lucid’s pioneering and patient-centric approach to strategic medical communications was recognised yesterday as they scooped  a total of four awards. These included: Excellence in Communications via Meetings for OptiMiSe –...

Improving Outcomes – Patient Engagement & Activation

Last week, Lucid launched its first Thirsty Thursday session, during which everyone gets an opportunity to quench their thirst for knowledge and learn about new industry trends and techniques. Last...

Patient outcomes in practice: delivering value that transforms lives

In this month’s PME, Lucid CEO and co-founder, Dennis O’Brien, and Managing Director, Louise Verrall, discuss ‘Patient outcomes in practice: delivering value that transforms lives’. In response to the increasing...

Lucid are bringing magic to the North West with three new hires

Lucid Group are spreading their magic to the North West with three new hires, bolstering their client services and delivery teams. Helen Hutton is appointed as Business Unit Director for...

Lucid’s Right Royal Bake-Off

Lucid joined in on the royal wedding fervour today by celebrating the impending nuptials with a Royal Bake-off, producing cakes fit for the Queen and the new Princess. Lucid love...

Lucid’s magic touch is recognised as they make the shortlist in five different categories for Communiqué 2018

Lucid has been working its magic with its clients again!Four of their pioneering programmes have been shortlisted as finalists for this year’s Communiqué awards. And they have been shortlisted for...