Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

Making a Difference – The Future of Pharma

September 18, 2018 | Lucid, Medical Communications, Pharma, medical education 

- PMLiVE- PMLiVE

On a global scale, pharma is one of the least-trusted industries. And this is despite the fact that pharma contributes more than £30 BN each year to the UK economy, supports almost 500,000 jobs in the UK alone, and donated 1.4 BN treatments to the developing world in 2014.[1],[2]

In recent years, this narrative has been changing, thanks to rigorous self-imposed compliance standards. But repairing the trust that was so damaged in the past is proving to be a tough job.

Dennis believes the key to shifting old perceptions and truly making a difference is to, “Think like, and collaborate with, healthcare providers”. Unlike pharma companies, whose success is often measured in medicine sales, healthcare providers work hard to improve patient outcomes. Pharma companies today have the unique opportunity to redefine their role: from providers of commodities to our healthcare system to valued partners in delivering outstanding patient care.

To learn more about how pharma companies can drive change to improve patient outcomes, read the full article here.

[1] PwC commissioned review of the UK Life Sciences sector. March 2017. Available at https://www.abpi.org.uk/media/1371/the_economic_contribution_of_the_uk_life_sciences_industry.pdf

[2] International Federation of Pharmaceutical Manufacturers & Associations report. February 2017. Available at https://www.ifpma.org/wp-content/uploads/2017/02/IFPMA-Facts-And-Figures-2017.pdf

This content was provided by Lucid Group Communications Limited

Company Details

- PMLiVE

Lucid Group Communications Limited

Email
Website

 Latest Content from  Lucid Group Communications Limited 

Lucid kick-starts 2019 with spellbinding new additions to its writing and account teams

It’s been a busy start to 2019, with Lucid Group bolstering its account and medical writing teams with three new additions.Elaine Downey joins Vivid as a Senior Account Manager; she...

Lucid Group prepare for a transformative year with the appointment of a new Director of Corporate Development

Lucid Group is setting itself up for another stellar year with a new appointment to their senior leadership team. Rob Apollo has joined Lucid on a permanent basis as Director...

Lucid Group welcomes new talent into their 2019 Futures Academy

Lucid welcomed six new graduates into their training programme, The Futures Academy, this week. Launched in 2017, the Futures Academy is now a well-oiled machine, training and developing new talent...

Lucid Winter Meeting 2018

The teams gathered at The Artisan in Clerkenwell, London, to reflect on the year and celebrate both team and individual contributions to Lucid, their clients and the local community through...

2018 was a magical year for Lucid Group, filled with memorable moments and many celebrations

This year has been a ground-breaking year for Lucid Group, punctuated by magical makeovers, plenty of awards, landmark staff celebrations and worthwhile charity work.The tone of the year was set...

Lucid Group celebrate another magical year at their Winter Meeting

2018 has without doubt been a stellar year for Lucid Group, scooping a double win at Communiqué - winning both Communiqué Medical Education Consultancy of the Year and Communiqué Communications...

Lucid Group welcomes new magical talent and boosts their medical writing teams with hires in the US and UK

Lucid group welcomes four new additions to their medical writing family, with new hires across the UK and USA.Sonal Adhav joins Lighthouse Medical Communications US as a Senior Scientific Director...

Lucid attend the Wycombe BIG SLEEPOUT in aid of Wycombe Homeless Connection

The inside story from the Big Sleepout on Saturday, 24 November in support of Lucid's charity partner the Wycombe Homeless Connection.

Lucid affirms their commitment to staff development with new central services and HR hires

Lucid has recently appointed two new senior hires to their HR and central services team. Albert Capes joins as the Head of Facilities, bringing with him 11 years’ management experience...

Another spellbinding result for Lucid Group at the 2018 PMEAs

Lucid’s pioneering approach to medical education was clear to see as they scooped two top awards and a high commendation at last night’s awards ceremony.The first award was gained in...