Pharmafile Logo

Making a difference together

August 8, 2016 |  

It was highlighted at the 2016 World Economic Forum that ‘good business’ now means more than financial success, with multiple stakeholders asking how business will benefit society. At Lucid, our vision is to deliver medical education that changes healthcare professional’s (HCPs) behaviour and so improves patients’ lives. All of our stakeholders – pharma partners, HCPs and the internal Lucid team – identify with and aspire to this vision.  

Education that simply raises awareness of clinical care gaps through traditional methods, without changing behaviour, is no longer enough. Our pharma partners need to demonstrate return on investment: a measurable improvement in patients’ health. HCPs need to explore new ways to share and adopt best practice behaviour. Together, we are advancing the boundaries of medical education.  

Lucid’s Advance Outcomes methodology includes identifying behaviour barriers and tailoring education to overcome these. This forward-thinking approach has been acknowledged by the industry. Most recently, Lucid was highly commended in the ‘Communications Consultancy of the Year’ category at the annual Communique Awards. While we are proud to be part of an award-winning agency, we are prouder of our vision to improve patients’ lives. But we don’t rest on our laurels. We challenge ourselves to continue to be at the forefront of this evolution in medical education, and strive to inspire all our stakeholders to take this exciting and worthwhile journey with us.

You can read the full article published in the July / August PME here
- PMLiVE

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Lucid kick-starts 2019 with spellbinding new additions to its writing and account teams

It’s been a busy start to 2019, with Lucid Group bolstering its account and medical writing teams with three new additions.Elaine Downey joins Vivid as a Senior Account Manager; she...

Lucid Group prepare for a transformative year with the appointment of a new Director of Corporate Development

Lucid Group is setting itself up for another stellar year with a new appointment to their senior leadership team. Rob Apollo has joined Lucid on a permanent basis as Director...

Lucid Group welcomes new talent into their 2019 Futures Academy

Lucid welcomed six new graduates into their training programme, The Futures Academy, this week. Launched in 2017, the Futures Academy is now a well-oiled machine, training and developing new talent...

Lucid Winter Meeting 2018

The teams gathered at The Artisan in Clerkenwell, London, to reflect on the year and celebrate both team and individual contributions to Lucid, their clients and the local community through...

2018 was a magical year for Lucid Group, filled with memorable moments and many celebrations

This year has been a ground-breaking year for Lucid Group, punctuated by magical makeovers, plenty of awards, landmark staff celebrations and worthwhile charity work.The tone of the year was set...

Lucid Group celebrate another magical year at their Winter Meeting

2018 has without doubt been a stellar year for Lucid Group, scooping a double win at Communiqué - winning both Communiqué Medical Education Consultancy of the Year and Communiqué Communications...

Lucid Group welcomes new magical talent and boosts their medical writing teams with hires in the US and UK

Lucid group welcomes four new additions to their medical writing family, with new hires across the UK and USA.Sonal Adhav joins Lighthouse Medical Communications US as a Senior Scientific Director...

Lucid attend the Wycombe BIG SLEEPOUT in aid of Wycombe Homeless Connection

The inside story from the Big Sleepout on Saturday, 24 November in support of Lucid's charity partner the Wycombe Homeless Connection.

Lucid affirms their commitment to staff development with new central services and HR hires

Lucid has recently appointed two new senior hires to their HR and central services team. Albert Capes joins as the Head of Facilities, bringing with him 11 years’ management experience...

Another spellbinding result for Lucid Group at the 2018 PMEAs

Lucid’s pioneering approach to medical education was clear to see as they scooped two top awards and a high commendation at last night’s awards ceremony.The first award was gained in...