Pharmafile Logo

Perfect Timing?

- PMLiVE
Timing is often the reason for embracing a new approach “this is ideal timing for our strategic planning”, yet can also be a major barrier for doing more of the same old thing “we really need to do things differently but timelines are pressing!”. 

With huge demands on time and an industry where complexity and competition is rapidly increasing, finding the time to explore success from other industries and embrace new approaches is essential.

Our inspirational new approach, momentum strategy, is born out of academic research* and adapted to address the realities of the pharma industry. 

Do you have the time to find out more?Momentum strategy is based on three spheres: discover, value and enable. These spheres create compelling insights, compelling value and compelling engagement.

The dynamic nature of this approach leads to increased connectivity, high energy and ongoing engagement, creating the ideal conditions for exceptional commercial growth.

- PMLiVE

If your business needs momentum or you want to know more, contact Duncan Ferguson,  +44 (0)1494 755707, duncan@lucid-group.co.uk,  or visit www.lucid-group.co.uk/strategic-consultancy

*Larreche JC. The momentum effect: how to ignite exceptional growth; Wharton School Publishing, 2008

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

A Stellar Start to 2021 for Lucid Group

It’s been a stellar start to 2021 for Lucid Group, which has welcomed 38 new starters into the company since the beginning of the year. These include 15 Client Services...

Day in a #LucidLife – Meet Philippa

Ever wondered what a #LucidLife looks like?Philippa McClure, Senior Account Director, takes us through her day. We have a number of roles in client services, just like Philippa's.So, if you like what...

My Journey into Medical Writing #LucidLife

In NetworkPharma’s latest career guide for wannabe medical writers, Jane Juif, Medical Writer, discusses her unconventional journey into the world of medical communications and medical writing.My journey into Med Comms...

LUCID GROUP PARTNERS WITH NEW INVESTOR ICG

Lucid Group has secured a new investment from Intermediate Capital Group (ICG) to support its continued ambition to build a global business that delivers life transforming value for everyone.Founded in...

IWD2021: #ChooseToChallenge Interview with Dennis O’Brien, Lucid Group CEO

Hey Dennis, what does this year’s IWD slogan, #ChooseToChallenge mean to you?I love it. It’s inspirational and action-oriented. It’s clear we need to change many things in our society, inequality...

Rare Disease Day in a COVID-19 environment

For many people and families living with a rare disease, their journey can be very complex. At times, that journey can even be scary, frustrating and confusing. However, when your...

We Celebrate Your Whole Selves: That’s What Makes The Magic

People are at the heart of who we are. Our aim is to transform the lives of those we touch without prejudice or discrimination. At Lucid, the magic we create...

Lucid Group: A Community of Purpose

In this month’s Pharmaceutical Marketing Europe, Lucid Group’s Chief People Officer, Angela Young, discusses the importance of bringing the company’s purpose to life so that its people feel connected to...

A magic milestone: Katherine’s 10-year workiversary

Katherine Duxbury recently celebrated the momentous and magical milestone of 10 years with Lucid Group – congratulations! Surprise virtual celebrations have been had and, while they were no replacement for...

Lucid Group – Let’s Start Talking

We can all help to transform the lives of those we touch by taking the time to talk and listen to one another. The power of conversation, sharing thoughts, worries...