Pharmafile Logo

Staying in the loop – six principles for impactful integrated communications

- PMLiVE

In a digitalised world, accelerated by the COVID-19 pandemic, pharmaceutical companies must work smarter to engage busy external stakeholders with endless content at their fingertips

In this month’s edition of PME James Hadfield, Strategy Director at Lucid Group discusses six core principles for delivering impactful integrated communications to help cut through the noise.

To find out more, you can read the full article here.

  1. Build movements: integrated communications is about inspiring and mobilising audiences behind a clear shared goal.
  2. Be participant-centric: those participating in a movement need to be convinced it is worth their time, motivation and collaboration (given all the other priorities they are juggling).
  3. Create a content catalyst: once inspired, all those behind a movement need to speak with one voice to amplify the cause.
  4. Design seamless multichannel experiences: too often tactics are commissioned and delivered within silos, with little consideration for creating connected and familiar audience experiences.
  5. Analyse and ask why: as well as having clear objectives behind movements, there needs to be access to data and curiosity to ask why.
  6. Phase and evolve deployment: It is important not to be paralysed by planning.

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

A hat-trick of ten-year work anniversaries for Lucid Group

Lucid Group has been marking another landmark anniversary this month, with Michelle Sweet celebrating her ten-year service in style.Michelle is the third person this year to celebrate ten years at...

Promoting emotional health and wellbeing #LucidLife

For high achievers, maintaining a healthy equilibrium between mind, body and soul can be difficult. This is why Lucid have launched a comprehensive health and wellbeing programme aimed at equipping...

LUCID GROUP GET INTO THE HALLOWEEN SPIRIT WITH A SPOOKTACULAR BAKE-OFF

Lucid Group combined two of the most thrilling things of the year – Halloween and The Great British Bake Off final, to raise money for its charity partner, Wycombe Homeless...

LUCID GROUP WELCOMES NEW TALENT TO THEIR MEDICAL WRITING AND ACCOUNT TEAMS

Lucid’s commitment to finding the best talent has been confirmed with three new hires across different locations. Rachel Lafbery joins Lucid Partners as an Account Manager. Having worked in medical...

Lucid Group continues their expansion into the north west of England with new premises

Lucid Group continues their expansion into the north west of England with new premisesMacclesfield has long been a regarded as a key hub for scientific research, development and manufacturing in...

Lucid Group are shortlisted in three different categories at this year’s PMEA programme

Lucid’s talent for working together with their clients to create magical programmes is clear to see as they celebrate three of their campaigns making the 2018 PMEA finals, well as...

The Magic of Mindfulness

In support of World Mental Health Day, Lucid has been taking some time out for some mindful meditation and yoga. As Dr Amit Ray said, “Yoga means addition – addition...

Creating Magical Meetings – A Lucid Thirsty Thursday Session

This month’s Thirsty Thursday was hosted by Katherine Mantell, Managing Director of Leading Edge – part of the Lucid family of companies, and Phil Tyler from Media 1 productions. This...

Lucid’s Big Fat Charity Pub Quiz

Last week Lucid SPIRIT held the first ever Lucid Big Fat Charity Pub Quiz to raise money for our charity partner, Wycombe Homeless Connection (WHC).There were fabulous prizes to be...