The Lucid Group Thirsty Thursday: What’s in a story?
March 26, 2020 | Learning and Development, Lucid, Medical Communications, medical education
Yes, it’s that time of the month, a time everyone at Lucid has come to love and anticipate. Whether it’s sharing best practice, learning about new skills, gathering insights or simply gaining a greater appreciation for a discipline, Thirsty Thursdays are a central component of everyone’s learning journey at Lucid Group.
Today’s audience, all be it a virtual one, was treated to an excellent presentation on the art of storytelling by George Pearson, Solutions Director at Bluedog (a Lucid Group company). George is renowned for his storytelling expertise and is a regular blogger on Lucid’s intranet, helping to inspire and elevate the power of storytelling within the organisation.
So why is storytelling so important? Well, it would seem we are all hardwired for a story; our entire existence is a narrative that our mind has created for us.
“Everyone is necessarily the hero of his own life story.” JOHN BARTH
Therefore, when communicating ideas, be it in a pitch situation, or even just among your colleagues or friends, to be successful you need to win over the audience and make your ideas stand out. The most effective way to do this is through storytelling. Stories evoke emotion, emotions sway our thinking and ultimately stories leave an impression.
“We are not thinking machines that feel, we are feeling machines that think.” DANNY KAHNEMAN
When dealing with complex, data-heavy science, the creation of a story is key. Stories give complex information form – helping the audience to interpret, focus and understand. George commented, “I love stories because they wield power over our ability to understand foreign concepts, as well as providing a familiar return route to that comprehension when revisited much later. In healthcare communications, our main priorities should be imparting information clearly in such a way that promotes an elevated level of understanding and retention — storytelling facilitates both.”
So, whether you are developing a patient narrative or a data-heavy presentation, the take-home message was most definitely: take inspiration from everything around you; there are stories to be told in everything we do.
This content was provided by Lucid Group Communications Limited
Company Details
Latest Content from Lucid Group Communications Limited
Connecting capabilities in healthcare communications
The account management/medical writing paradigm was the cornerstone of medcomms for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this.Instead, today's environment requires an integrated,...
Lucid Group: Orange the World
Yesterday was International Day For The Elimination Of Violence Against Women. It marked the launch of the UNiTE to end the violence against women campaign, which runs for 16 days...
Connecting capabilities in healthcare communications
The account management / medical writing paradigm was the cornerstone of medical communications for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this.Instead, today's...
Your Lucid Group Guide to us!
Check out our Lucid Story We are a global healthcare consultancy. We deliver life-transforming value through pioneering solutions that change behaviour, improve clinical practice and advance health outcomes. People are...
Delivering outcomes-led solutions with connected capabilities
Founded in 2007, Lucid Group has grown from a small UK-based medical education agency to a global healthcare consultancy and employs over 400 people with several offices in the UK...
Data-driven healthcare communications
Data analysis is everywhere, and the role it plays in our lives is increasing exponentially. From deciding what car to purchase to what medicine will be prescribed for us, the...
Day in a #LucidLife – Meet Nick
Nick discusses his career journey with Lucid Group and describes what a typical day at Lucid looks like for him.
Professor Andy Black joins Lucid Group as non-executive Chairman
Professor Andy Black, an experienced board-level executive for the life sciences industry, has joined Lucid Group as non-executive Chairman of the Board.Professor Black, co-founder of Kinapse − an international consultancy to the life...
Attracting the best talent to build Lucid’s future
Q: Welcome to Lucid, Jon! Tell us what you love about recruitmentA: I love being able to play my part in shaping a company’s growth story through the hiring of...
A Lucid Group Thirsty Thursday Special: Beautiful Rejects
Last week, we waved goodbye to the post-holiday blues by welcoming back our legendary Thirsty Thursday sessions! Hosted by the Innovation Champions in Middlesex House, London, and broadcast to all...