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Ogilvy Healthworld
'We have a habit of divine discontent with our performance.It is an antidote to smugness.'So said David Ogilvy. And so say us.To see the eight creative habits that make Ogilvy, Ogilvy, visit...
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Company Details
Ogilvy Healthworld
Telephone:+44 (0)20 7108 6800
Address:
121-141 Westbourne Terrace
London
W2 6JR
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We’ll start with two of the most obvious advantages of virtual advisory boards compared to in-person meetings: time and cost savings.
With shrinking budgets and smaller Pharma cross-functional teams, it is becoming increasingly important to strategically assess how to best allocate funds to specific customer target segments. Most customer universes have increased in size and complexity over the years, as physicians are no longer always the primary decision-makers when it comes to prescribing medications. Administrators, payers, nurses, pharmacists, other allied health professionals, and patient advocates are all playing substantial decision-making roles. Many of our clients are choosing to conduct parallel advisory boards with HCPs from different regions or with different groups of advisors (e.g., patients and doctors, general practitioners and specialists), which can quickly become very expensive and time-consuming if done in person.
By moving your advisory board activities online, for the cost of one in-person meeting, you can reach three times as many customers or engage the same group of advisors four times!
To learn more about this and other great benefits of virtual advisory boards, check out our blog https://www.impetusdigital.com/2021/09/17/top-10-benefits-of-virtual-advisory-boards/
Interested in learning how we can help you engage your advisors, HCPs, patients, and stakeholders with expertly executed virtual meetings and programs? Visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
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