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Cello Health Communications is pleased to announce two key additions to
its US organization’s digital offering, aimed at solidifying its position as a
full-service health care communications provider.
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Rick Lang, Senior Vice President, Digital will be responsible for the
overall strategic vision of the US organization’s digital capability. With more than 15 years in the industry,
Rick’s expertise in immersive experience, effective scientific visualization,
and social media and analytics (all specifically focused on the intricacies and
nuances of the health care professional audience) will allow Cello’s client
base to optimize audience engagement and message retention in an ever-evolving
digital landscape.
Craig Lipski, Senior Director, Application Development will be
responsible for leading the interactive arm of the Cello Health Communications
digital capability. Craig’s focus on crafting
the best customer experience while ensuring efficiency in production is achieved
through the use of current and flexible technologies. Craig has been architecting
interactive solutions for pharmaceutical and biotech companies across the globe
for more than 13 years.
“These are very exciting times,” said John Howley, Managing Director,
Cello Health Communications – MedErgy. “Adding
the expertise that Rick and Craig bring to the organization will allow us to
leverage our strength in developing highly scientific content into new
offerings to more effectively engage our clients’ stakeholders to drive
behavioral change.”
“The word digital has so quickly come and gone as a focus,” states Rick
Lang, SVP Digital, Cello Health Communications.
“The tools and experiences that were once labeled as digital, simply
because of novelty, are now the fabric of the world we live in. I am so excited
to be part an organization that is appropriately concentrated on the one
capability that truly differentiates, with evidence at our core and a sole
focus on strategic content development.
Not trying to reinvent or label yourself as a digital organization may
seem counterintuitive at first, but in reality an inherent fluency in digital
is nothing more than a necessity in today’s communications environment.”