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Duncan Munro joins Cello Health Insight as Joint Head of ‘IQ’ Practice

Supporting quantitative team’s continued growth, bringing specialist advanced analytics, methodological and technical expertise.

LONDON, UK – 28 July – Cello Health Insight, a London-based healthcare market research agency has continued to expand its European research team with the appointment of Duncan Munro as the joint head of ‘IQ’ - its specialist quantitative research practice.

Munro has worked in international healthcare market research since 1999. He joins Cello Health Insight from Research Partnership and will be working alongside joint head Gracie van Kemenade, who joined Cello Health Insight in 2012 from Kantar Health.

Munro brings specialist experience to the new role that spans actionable segmentation, realistic demand assessment (including a variety of conjoint and trade-off approaches) and multiple stakeholder pricing research.

Gracie van Kemenade, group director and joint head of the IQ Practice said, “This strategic appointment brings additional senior level expertise to the IQ team as we continue to grow. Duncan’s experience offers a valuable perspective of our clients’ complex quantitative business challenges. I look forward to working together and am very excited for the future of IQ.”

Cello Health Insight’s IQ practice is the quantitative arm of the business. It was established in 2012 and has grown rapidly into an experienced senior global team, delivering 30% growth year on year from 2014-2015 final figures.

About Cello Health:
Cello Health Insight is an award-winning market research agency specialising in the healthcare sector. Cello Health Insight was established in 1983 and has become the global marketing research arm of Cello Health, with offices in London, New York and Chicago and a network of preferred partners in a further 50 countries worldwide.

Cello Health delivers cutting-edge professional marketing services to the global pharmaceutical and health sectors. Cello Health consists of three distinct capabilities to deliver a fusion of expertise to unlock the potential of organisations, brands and assets:
• Cello Health Insight: global marketing research and customer insight 
• Cello Health Consulting: strategic consultancy
• Cello Health Communications: evidence and engagement

28th July 2016



Company Details

Cello Health

+44 (0)20 7812 8460

Contact Website

31 Old Nichol St, Shoreditch
E2 7HR

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