Maria Eletskaya joins Cello Health Insight

LONDON, UK – 17 June – Cello Health Insight, a London-based healthcare market research agency has strengthened its European research team with the appointment of Maria Eletskaya as a director.  

Eletskaya joins the team from Ipsos Mori in London and before this she worked in her native Russia with Ipsos. She is a trained psychologist and for the last years she has been focused on public sector market research for the Bill & Melinda Gates Foundation.  

Her interests and specialities further diversifies Cello Health Insight’s ‘IQ’ offering, adding more experience in emerging and developing markets. With 13 years of experience in quantitative research, her key areas of specialisation are based on complex methodologies, segmentation studies, conjoint analysis, understanding behavioural drivers and barriers, brand equity, and forecasting.  

Gracie van Kemenade, group director and head of the IQ Practice said, “We are delighted to welcome Maria to the team, she brings unique skills and additional knowledge and capabilities which is perfectly aligned with our strategic ambition for quantitative research at Cello Health Insight”   Cello Health Insight’s IQ practice is the quantitative arm of the business. It was established in 2012 and has grown rapidly since, showing 30% growth year on year from 2014-2015 final figures.  

About Cello Health:   Cello Health Insight is an award-winning market research agency specialising in the healthcare sector. Cello Health Insight was established in 1983 and has become the global marketing research arm of Cello Health, with offices in London, New York and Chicago and a network of preferred partners in a further 50 countries worldwide.  
 
Cello Health delivers cutting-edge professional marketing services to the global pharmaceutical and health sectors. Cello Health consists of three distinct capabilities to deliver a fusion of expertise to unlock the potential of organisations, brands and assets:

• Cello Health Insight: global marketing research and customer insight
• Cello Health Consulting: strategic consultancy
• Cello Health Communications: evidence and engagement