Please login to the form below

Onyx Health Launch ‘Game-changing’ New Digital Offer

Onyx Health have recently launched a new digital offering to bridge the digital skills gap in the pharma and healthcare sectors

Newcastle based healthcare marketing communications specialists Onyx Health are set to unveil a new digital offering to supercharge the digital presence of the pharmaceutical and healthcare industry.

In an exciting new venture developed in partnership with NE6, clients will be guided through their new digital strategy journey with a series of bespoke digital design workshops and training from industry experts.

Onyx Health will offer clients a powerful range of digital communications tools such as content strategy, automated marketing, meaningful platform design and social media campaign strategy, with a strong emphasis on customer experience. This new range of products and services aims to give healthcare and pharma businesses the insights they need to drive their future growth.

The digital revolution has transformed the communication landscape for businesses across all sectors over the past decade. However, there is evidence to suggest that the pharma and healthcare sectors have not always embraced the changing times. Research conducted by McKinsey and Company suggests that the pharma and healthcare sectors have a digital maturity score of just 27, lagging well behind other tightly regulated sectors such as insurance and banking[1].

In an age where technology is reshaping the healthcare sector, with rise of personalised virtual care and the patient power agenda creating new target consumers, there is an increasing need for companies to integrate digital solutions into their wider business strategy.

Moreover, the Health Secretary Matt Hancock has recently hailed the digital agenda as one of his top three priorities for transforming the NHS[2], which means that businesses in the healthcare and pharma sectors will need to get tech savvy to access key their target markets.

Onyx Health are well placed to drive this digital change across the sector, combining their healthcare expertise with their base in Newcastle, which forms part of the UK’s fastest growing digital tech cluster outside London.

Commenting on the new range of digital services, Onyx Health’s Managing Director Karen Winterhalter said “Our new digital service offer is a game changer for the business. The healthcare and pharmaceutical industry has historically been behind other sectors in embracing the new digital revolution. Having a strong presence across multiple digital platforms is an absolute must for firms to get themselves seen and heard with key target audiences.

Our team are a bunch of passionate experts in their field who effectively harness their industry knowledge to drive client’s business success. Our partnership with digital product specialists NE6 will enable a seamless process from development of initial strategy through to launch of a broad range of digital platforms and communication tools.”


31st January 2020

Share

Tags

Company Details

ahair@onyxhealth.com

Website

Address:
Generator Studios, Trafalgar Street
Walker Road
Newcastle Upon Tyne
England
NE1 2LA
United Kingdom

Latest content on this profile

Onyx Health Joins Forces with Rare Disease Specialists Actigen
Onyx Health will be working with Actigen to raise awareness of their innovative clinical trial work in rare diseases and the need to develop new treatment solutions.
ahair@onyxhealth.com
Onyx Health Announces a "Double Hatrick" of New Appointments
Onyx Health continues to expand with six new appointments to its creative and communication teams, due to increased growth in its international client portfolio work.
ahair@onyxhealth.com
Onyx Health Tackles Type 2 Diabetes with Diabetes Lifestyle Doctors
Onyx Health has teamed up with Diabetes Lifestyle Doctors to tackle the diabetes care gap in the NHS and help patients suffering from type 2 diabetes across the UK. (Pictured Louise Flintoft, Associate Director at Onyx Health)
ahair@onyxhealth.com
Onyx Health Announces Two Top Appointments
Onyx health have made two senior appointments to their communications team
ahair@onyxhealth.com
Onyx Health Marks Record Growth with Six New Appointments
Onyx Health has expanded its communications team with six new appointments, after more than doubling its fee incomes and expanding its international client portfolio over the past year
ahair@onyxhealth.com
Onyx Health Launch Creative Studio After Record Year
Healthcare marketing communications specialists Onyx Health have set up a new creative studio following a year of record income growth and international client expansion.
ahair@onyxhealth.com