Please login to the form below

13th Edition - Spring MEDAFFAIRS Leaders Forum

OPEN VIE (Amanda Pulfer, Strategic Director and Sergio Diaz, Patient Centred Outcomes Consultant) were delighted to speak at the Medical Affairs Leaders Forum yesterday.

We explored considerations around early evidence generation in the product development process, with a focus on the importance of collaboration with internal and external stakeholders and the importance of involving patients as peers rather than simply as study subjects.

One of the key drivers for early evidence generation is that the bench to patient pathway is on ‘fast forward’ in areas of high clinical unmet need and hence value data for payers is required months or years earlier than previously. Pharma should consider including value endpoints in Phase 2/Phase 3 studies or running a RWE evidence generation programme alongside clinical trials to ensure data is available when required.

Pink divider

OPEN VIE is a global, technology enabled, evidence and access consultancy, with a focus on patient centricity. We work with you to understand, demonstrate and communicate value to inspire change

If you would be interested to know how OPEN VIE can help with your real world evidence and market access needs, please contact:

Amanda Pulfer, Strategic Director, OPEN VIE

5th March 2020


Company Details

OPEN Health

+44 1628 481112

Contact Website

The Weighbridge
Brewery Courtyard
High Street
United Kingdom

Latest content on this profile

OPEN Health acquires UK medical communications agency Spirit
OPEN Health has today announced the acquisition of North West UK-based medical communications agency Spirit.
OPEN Health
OPEN Health Starring in the Top 100 North American Healthcare Agencies of 2021
We are delighted to announce our selection in the top 50 of 100 North American healthcare agencies as ranked by Medical, Marketing & Media (MM&M).
OPEN Health
Pharmerit rebrands to OPEN Health
OPEN Health is moving to one brand to create a world-class integrated services model
OPEN Health
Established as many. United as one.

OPEN Health
Rare Disease Day 2021
To mark Rare Disease Day 2021 on Sunday 28 February, OPEN Health will be intentionally quiet on all LinkedIn channels from 26 February to 1 March in order not to distract from awareness generated by patient groups.
OPEN Health
What’s in it for me? How to engage, motivate and support staff with internal training at OPEN Health

OPEN Health