Please login to the form below
Responding to dynamic shifts in value communications
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies.
Value in healthcare is a continually changing concept. As the needs of different stakeholders evolve and gain in prominence, pharmaceutical companies must be prepared to address value from various viewpoints using a variety of different metrics.
The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder. For a physician, value may centre around safety and efficacy whereas healthcare decision makers and regulators may place more emphasis on cost. Patients may place more value on cost when dealing with a chronic disease and quality of life when dealing with an end of life illness.
As patients play a more active part in their own care, physicians grapple with the ever-changing nature of medical science and payers are continually pushed by budgetary constraints, it’s important to understand that how you communicate value to the industry’s various audiences needs to be different.
Furthermore, these rapidly changing definitions of value have led to a convergence of clinical and health economics outcomes research (HEOR) communications, which are frequently presented together to deliver an integrated value narrative that is relevant to various stakeholders.
READ THE FULL ARTICLE HERE: DEEP-DIVE.PHARMAPHORUM.COM
About OPEN Health
OPEN Health is a family of expert practices working in partnership to drive positive change in healthcare communications and market access globally. It all started with a vision for improving the lives of patients, worldwide. The OPEN Health vision has manifested with the integration of experts from Pharmerit and Peloton Advantage to create a new unique entity equipped to be a global leader in HEOR, market access, medical and patient brand communications and digital services.
We are here to help
We would be pleased to provide you with more information, answer any questions you may have, and help you create an effective solution for your HEOR and market access needs.
Email: info@pharmerit.com
Company Details
OPEN Health
Address:
The Weighbridge
Brewery Courtyard
High Street
Marlow
Buckinghamshire
SL7 2FF
United Kingdom
Latest content on this profile
- OPEN Health unites patient engagement experts to transform the patient experience
- OPEN Health, a preeminent global provider of consulting, HEOR and market access, patient engagement, and scientific and creative communications services, is bringing together experts in strategic patient innovation and engagement, deepening the organization's existing commitment to building patient-first solutions.
OPEN Health
- The right measurement frameworks matter for demonstrating treatment efficacy in clinical trials for Alzheimer’s Disease
- The right measurement frameworks matter for demonstrating treatment efficacy in clinical trials for Alzheimer’s Disease
OPEN Health
- OPEN Health Presenting Innovative Research on Capitalizing Data for Patient Access at ISPOR Europe
- OPEN Health Presenting Innovative Research on Capitalizing Data for Patient Access at ISPOR Europe
OPEN Health
- Dom Marchant, Chief Creative Officer, joins the executive leadership team at OPEN Health with a new vision to drive the creative communications practice
- Dom Marchant, Chief Creative Officer, joins the executive leadership team at OPEN Health with a new vision to drive the creative communications practice
OPEN Health
- Embracing the Patient Voice Within Publications
- This whitepaper will explore multidisciplinary perspectives on how we can better engage patient communities in publications to optimize the value of their contributions, while navigating any uncertainties and reluctance from internal and external stakeholders.
OPEN Health
- Navigating the nocebo effect through patient engagement is the key to setting patients up for success
- If you're interested in delving deeper into this topic and understanding how patient engagement can effectively navigate the nocebo effect, we invite you to explore our latest whitepaper.
OPEN Health
