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Beyond the event
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"Hello, can you
hear me?”
“Sorry, I was on
mute."
“Who just joined?”
There's no substitute for face-to-face meetings.
But meetings require a significant investment, with often
substantial venue and travel costs, as well as the opportunity costs of the audience
and organiser’s time. Therefore, it's vital for meeting owners to maximise the
value of their investment, and for attendees to feel like it was a worthwhile
use of their time.
Creating a sense of anticipation
before the event is central to a successful meeting. The very first engagement
with the audience serves to set the tone for the meeting, and this should be
maintained through subsequent meeting correspondence, which should have a consistent
look and feel. Digital elements, such as an e-blast video from the faculty, can
serve to elevate communications above the ordinary, and help to create a sense
of event.
At the meeting itself, give thought to creating an enhanced audience experience to make
your event stand out from the rest. Audience engagement is the key to success;
but interactivity needs to be integrated into the agenda, rather than an
afterthought. Educational models such as case-based learning provide the
opportunity to translate theory into practice, while inviting diagnostics
manufacturers to exhibit can provide a valuable hands-on learning experience
for attendees.
Finally, appropriate post-meeting follow-up is necessary to ‘close the loop’ and ensure that the
initiative endures past the event itself. Audiences expect follow-up, so offer on-demand
content from the meeting, or a webinar summary of meeting outcomes to create
future engagement opportunities. Such activities can help the audience to feel
a sense of ownership, and more likely to engage with future meetings.
This all sounds expensive, but rather than bringing additional
costs, many of these activities can be addressed within a typical meeting
budget, if appropriately planned out from concept stage.
When it comes to defining the success of live meetings, there
is a need to expand our focus outside of
the meeting itself, to before and beyond
the event to ensure that we maximise that most precious modern commodity of
all – attention.
Porterhouse Medical Group delivers scores of successful events each year, from small, intimate advisory board meetings to national stand-alone meetings and satellite symposia. We would love to help you with your next challenge. For more information: call +44 118 913 9100 (UK) or +1 484 808 4477 (US), or visit: www.porterhousemedical.com/contact
Contact
Website
Address:
4 Windsor Square
Silver Street
Reading
RG1 2TH
United Kingdom