Please login to the form below

Future focus: 3 tools for launching fast in the face of uncertainty

Dan Twibell, Head of Commercial Strategy, Consulting at Fishawack Health, reveals 3 fundamental tools for lean biotechs approaching a rapid launch. He gives his advice on how to manage resources effectively and ensure the strategy remains agile in a changing market landscape.

Imagine you had a crystal ball which allowed you to see into the future and understand exactly how your life science launch would pan out. You could see the barriers that would impact your clinical trials, the siloes slowing down decision making, and even look far into the horizon to understand how your product launch would impact the entire portfolio.

While no one has access to a magical fortune-telling device, some tools can help you plan for the many uncertainties that could influence your launch. Numerous factors can slow down a product launch, and these barriers only become more challenging in an accelerated and rapid timeline. Tools like scenario planning, the target product profile, and a commercialization blueprint can help you develop a battle-ready strategy that focuses the organization on critical launch objectives and sustainable benefits of the product.

Fishawack Health interviews Dan Twibell, Head of Commercial Strategy in our consulting team, to explore how biotechnology companies can remain agile when navigating the path to an accelerated or fast-track launch without overstretching limited resources.

Have you noticed a trend in launches becoming faster and more complex during the past couple of years?

Absolutely, there is an emerging theme of “hurry up and wait.” Life science companies hoping for an accelerated launch need to prepare for an aggressive timeline. However, they are also aware that the regulatory body may not grant them accelerated or fast-track approval, and they could be working at a much slower pace. So, we’re seeing clients who are planning for two parallel paths to launch–one where they need to hurry up and move at lightning speed and one where they need to wait and take a slower, more measured approach.


12th October 2021



Company Details

Fishawack Health

+44 20 3328 1840

Contact Website

No. 3 Booths Park
Booths Hall
Chelford Road
WA16 8GS
United Kingdom

Latest content on this profile

Fishawack Health welcomes Mario Muredda as its new President of Marketing
Fishawack Health (FH) ushers in a new era of data-driven omnichannel marketing with the hire of healthcare marketing veteran Mario Muredda.
Fishawack Health
5 ways we’re enhancing our services to support our clients in 2023
Fishawack Health CEO Jon Koch explains the new platforms, tools, and services we’re elevating to drive innovation for our clients in 2023.
Fishawack Health
Why it’s time to apply a payer lens to your early pipeline planning
Value, evidence, and market access experts Jan McKendrick and Andrea Hamlin reveal why applying a payer lens early in the value assessment of pipeline assets is essential for driving commercial success.
Fishawack Health
The fast-paced future of cell and gene therapies
In this report, we interview patients, researchers, and biopharmaceutical leaders to explore the complex landscape for the development of cell and gene therapies and share commercial recommendations from our specialist teams.
Fishawack Health
Omnichannel scientific engagement and the use of archetypes to drive personalization
Natasha Cowan, Senior Corporate Communications Manager, explores with Gary Lyons, Head of Strategy, his recent plenary session at the 18th Annual ISMPP conference that focused on how scientific communicators can use archetypes to segment their audience and develop personalized learning journeys for healthcare professionals.
Fishawack Health
The promised land of gene therapy: Commercialization of novel gene-editing technology in beta-thalassemia
With transformative treatments that leverage CRISPR technology, there are many challenges to overcome throughout the journey of development through to patient access. We interviewed a researcher at a top 20 pharma company, multiple patients, and our own market access experts for their insights into the process, obstacles, and opportunities for biopharmaceutical companies to meet patient needs and achieve success in the market.
Fishawack Health