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WE’s Make Twitter #COUGH campaign awarded with PM Society Bronze

3 May 2016 (London) – WE’s “Make Twitter #COUGH” campaign for World COPD Day has been recognized at this year’s PM Society Digital Awards.

“Make Twitter #COUGH” was a unique awareness day campaign designed to shine a light on a key symptom of chronic obstructive pulmonary disease (COPD), a persistent cough. The campaign used the hashtag tool creatively to turn Twitter in to the symptom, and quite literally, make Twitter #COUGH through a spike in hashtag use on World COPD Day.  

Anna Gray, Head of UK Healthcare said, “Make Twitter #COUGH is a wonderful example of how the healthcare industry can deliver creative solutions within a strict regulatory landscape. In a hugely competitive category we are delighted to have been recognised by PM Society.”  

Richard Pitt, Corporate Affairs Manager at Boehringer Ingelheim said “Make Twitter #COUGH was an innovative and hugely successful campaign. COPD is an under recognized problem in the UK, and the level of high quality engagement from stakeholders; from people affected by COPD, to parliamentarians, to hospital foundations, was truly heartening to see.”  

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. We partner with clients to transform their businesses through storytelling, in many different forms. Our playground is consumer, healthcare, social innovation and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. That’s the power of WE. Shiny accolades like Cannes Lions, Integrated Communications Agency of the Year, Digital Firm of the Year, Best Large Agency to Work For, Communications Agency of the Year and Technology Agency of the Decade adorn our offices. But it’s not about us, it’s about our clients, their customers, and sparking a more elemental and immersive conversation. Talk soon.

5th May 2016



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