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5 top tips for adding creativity to medical writing

Learn from our Scientific Director, Stephanie Wasek, the secret to writing creative, compelling content for medical communications.

Stop waiting for inspiration to come to you; creative writing is a process, not an epiphany.

Learn from our Scientific Director, Stephanie Wasek, the secret to writing creative, compelling content for medical communications.

Bringing creativity to medical communications: A process, not a point in time

Every time I attempt ‘creativity’, it goes all wrong. It even happened with this blog post. I opened a blank Word doc late one afternoon, slapped a label – ‘Structure of creativity’ – at the top, and waited for inspiration to hit.

Then I kept waiting. Tried drinking some water (note: hydration is not the same thing as inspiration). Started getting frustrated.

And then thought, ‘What advice would I give a fellow medical writer in this situation?’ and realised I was following absolutely none of it. (The fact that writers are their own worst enemies transcends space and time.) So I stopped waiting and jotted down that advice, and – magically – it created a structure that made creativity a doddle.

  • Tip 1: Inspiration is not the same thing as creativity
  • Tip 2: Let your structure be your springboard
  • Tip 3: Problem-solving/making connections is the real creativity
  • Tip 4: Do the work
  • Tip 5: Share and test

Learn more and read the full article over on our website www.bedrock-health.com

If you would like to find out more about how we embed our freethinking value into everything Bedrock does, check out our current openings and drop us a line.

3rd June 2021

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Bedrock Healthcare Communications

01252 240200

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One Fleet
Ancells Road
Fleet
Hampshire
GU51 2UN

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