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How do you ensure your communication will excite and interest your patients
This is an opinion article on how to keep your patients interested and on board through the full clinical study
Most trials now have patients of
all ages in many countries, who expect to have all the information available in
a range of formats, in hard copy and electronically on their smartphones and
tablets. Consequently, multi-media content in your patients’ own languages is a
must for successful clinical trial communication.
So what is the best way to keep a group of 10 to 16 year old patients engaged
throughout a two year clinical trial? Ask them to fill in a paper diary written
in English? Any parents of teenagers reading this will probably empathise with
the regular challenge of getting kids to do their homework in their school
books rather than spend their evenings chatting with their mates online and
playing the likes of Minecraft on their games consoles. A recent brilliant
solution was to use a computer game to gather the feedback from the teenage
patients, with more levels released on continued patient engagement. The
compliance levels were massively improved.
Those in the marketing world are
breaking down the traditional lines of communication – there is no longer a
division between digital and hard copy marketing, just a spectrum of relevant
media with the chosen means of contact tailored to the target audience. The
same trends for engagement can be followed by those in the clinical trials
industry when communicating with patients.
As well as engaging with patients
using media they feel comfortable with, it makes perfect sense to partner this
approach with the translation of clinical material into languages that patients
understand.
There are challenges involved in
translating multimedia files and software apps, including separating the
translatable text from the background coding, transcription, dubbing, layout
editing and typesetting. Choosing a translation expert with the tools and
expertise to manage these technical challenges is the first step to successful
patient engagement.
Multi-lingual,
multimedia content is essential for successful clinical trial communication. Overcoming
the associated challenges in expanding your technical and linguistic
capabilities is well worth the effort.
Dr Mark Hooper is a director at Conversis Medical. For more information visit conversis.com
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