This white paper co-authored by our own Caroline Benson and Guy Yeoman, MediPaCe, discusses why non-adherence is occurring, how patients’ can be better engaged with their conditions and treatments and provides examples and results of patient engagement in action.
Non-adherence to medication is not a new
global healthcare concern but with more people living with long-term conditions
the problem is increasing[1]. A difficult problem to solve, this
multifaceted phenomenon[2] can have a variety of negative effects for
society and for the individuals involved.
This white paper co-authored by our own
Caroline Benson and Guy Yeoman, MediPaCe, discusses why non-adherence is
occurring, how patients’ can be better engaged with their conditions and
treatments and provides examples and results of patient engagement in action.
Our 2022 Christmas campaign saw Santa’s agency elves creating tailored materials for patients. But were the examples guided by the principles of health literacy? Were they naughty or nice? Cuttsy + Cuttsy