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emotive boosts health economics and outcomes research team

emotive’s health economics and outcomes research team has been strengthened with the appointment of Trishal Boodhna, a published health economist.

Few digital healthcare agencies have in-house health economics and outcomes research (HEOR) teams. In response to recent growth in the development of data-driven digital applications that help commissioners and payers to visualise and interact with HEOR data, emotive have strengthened their team of health economics and market access specialists.

Before joining emotive, Trishal Boodhna earned a BSc in economics and an MSc in health economics, both at City University, London. His MSc project involved performing a health economic evaluation of the cost-effectiveness of different overactive bladder treatments available in the UK. After working at Moorfields Eye Hospital for 18 months as the in-house health economist, he returned to City University to complete a PhD in health economics and visual science. Part of Trishal’s PhD was published as a chapter within a National Institute for Health Research report that examined the cost-effectiveness of different follow-up schedules for monitoring glaucoma. Trishal has also presented and won awards at conferences for the Association for Research in Vision and Ophthalmology.

Trishal (image, right) joins a team led by senior health economist Sam Keeping (image, left), who has an MSc in health policy, planning and financing from the London School of Economics and Political Science, where he is currently finalising a PhD. Sam previously held positions at Monitor and Sanofi Pasteur MSD (Merck Sharp & Dohme). Since joining emotive in May 2014, he has played a key role in the delivery of a range of creative health economics solutions for a variety of pharma clients, across different markets and therapy areas.

Speaking of Trishal’s appointment, Chris Edmonds, emotive’s Managing Director, said:

One of the areas in which emotive specialise is the development of powerful bespoke apps that intuitively and effectively communicate the health and economic value of new and existing products. emotive’s HEOR team has lots of experience in turning complex, algorithm-based cost-effectiveness and budget impact models into user-friendly, interactive apps that make scientific data easy to visualise and help commissioners and payers to make informed, evidence-based decisions. The appointment of Trishal, with his specific expertise in visual science and overactive bladder, to the in-house HEOR team will help us to satisfy the substantial interest that we have generated in this area. He will play an important role in the delivery of a range of exciting HEOR, medical education and e-learning projects that we are currently in the process of completing for major pharma clients, including Bayer and Astellas. Trishal’s appointment will also boost our ability to not only work with clients’ existing cost-effectiveness and budget impact models but also to develop them ourselves.

emotive is a multi-award-winning digital healthcare agency that specialises in providing innovative, bespoke digital solutions across multiple disciplines. One of our recent health economics applications won awards in 2014 at both the PM (Pharmaceutical Marketing) Society Awards and the PM Society Digital Media Awards. For information on how we can help you to deliver award-winning digital and innovation projects, please e-mail Adam Boucher (  or call +44 (0) 207 148 0408.

4th November 2015


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