It’s long been the case that pharma lags behind other industries when it comes to digital adoption and engagement. So, what can we learn from these other industries, and how could those innovations be adapted for healthcare? FRONTERA GROUP
By offering patients knowledge, skills and confidence, they empower patients to be more actively involved in their health. Holistic support can help tackle adherence, mental health or anything else patients need. So, why do so many support programmes fail to engage patients? FRONTERA GROUP
Procurement is evolving to reinforce its position as a strategic enabler of company growth. How can agency partners organisations to realise this? FRONTERA GROUP
Now that the game has changed, how are marketers shifting their launch behaviour? We've identified 5 common observations from effective teams. FRONTERA GROUP
Frontera London, part of the Frontera Group, is delighted to announce the additions of Emma Langley and Mark Frost to the senior leadership team. FRONTERA GROUP
Spanish Flu killed > 2% of the world, but accelerated healthcare for all. HOW is COVID-19 accelerating healthcare again and WHY does evidence say being an innovator matters? FRONTERA GROUP