Please login to the form below

Proud Finalists

Frontera capped off a terrific year by being a finalist for consultancy of the year.

Summary of performance

A fabulous cemented our place as THE agency that ’speaks patient’. But, we still had a fundamental problem – we needed more BIG PHARMA.

An over dependency on small to medium pharma providing project-led work, meant that we needed to constantly win new business just to stand still. We needed clients with multiple big brands and collaborative, integrated teams focused on meeting the needs of patients. Clients who would invest more consistently in a partnership with a group focused on knowing patients best.

We targeted progressive teams in Big Pharma in the following ways:

- Our brand spanking new business development team secured eight big pitches of which we won six

- We delivered more major shop-window programmes, driving amazing feedback & word of mouth

- We repackaged our products to start training clients on how to better meet their patient-led ambitions

- We enhanced Thrive, investing even more in our talent management approach – to improve performance & a positive work experience for every member of staff.

The results:

- We exceeded growth targets and increased profitability

- We retained all clients and signed up four new top ten pharma clients

- We improved our staff retention & staff satisfaction ratin.g

The year was summed up, when one of our directors was stopped on the train home by a passenger from Big Pharma who recognised our logo on the back of her phone & asked “Aren’t you the patient people?”. That passenger is now a client.

Judges' comments

Frontera’s core proposition, centred around patients, demonstrated solid strategic thinking that’s starting to deliver growth and results for the agency, and the judges look forward to hearing more from this agency in the future.

6th January 2021

Share

Tags

Company Details

Frontera Group

+44 (0) 7817 410079

Contact Website

Address:
St. John’s House
54 St. John’s Square
London
EC1V 4JL

Latest content on this profile

COVID-proof: How Teams are Creating Launch Intensity thru Adversity
Now that the game has changed, how are marketers shifting their launch behaviour? We've identified 5 common observations from effective teams.
Frontera Group
Frontera Group continues growth
Frontera London, part of the Frontera Group, is delighted to announce the additions of Emma Langley and Mark Frost to the senior leadership team.
Frontera Group
>> FAST FORWARD How pandemics accelerate new thinking and early adoption in healthcare.
Spanish Flu killed > 2% of the world, but accelerated healthcare for all. HOW is COVID-19 accelerating healthcare again and WHY does evidence say being an innovator matters?
Frontera Group
The other side of ... gout

Frontera Group
Frontera wins at IPA Best of Health 2016

Frontera Group
Why Don't More People Want to Change the World?
Healthcare is critical. But healthcare will never be fixed to a point where we can say that it's done. Instead, it's about looking at things in new ways, exploring new ideas for changing behaviour to improve outcomes. For everyone. So, why don't more people try to do different?
Frontera Group