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What are the changes shaping the future of health and wellbeing and who are the 'Power Consumers'
As we start to slowly emerge from lockdown, find out how the changes spotlighted in our Wellcare Economy Report are still holding true and how we need to be communicating with the 'Power Consumers' who are demanding an increasingly personalised approach to their health and wellbeing.
The global wellness industry is growing exponentially1, with a healthy mindset permeating consumer consciousness and informing daily choices about everything from food to fitness, beauty and personal care, traditional and complementary medicine and even the environment.
A growing ageing population2 and the associated increase in chronic disease, stress-related illness and rising healthcare costs means investing in personal wellness and preventative health to ensure a healthy future is becoming a fundamental pillar of modern living.
Meanwhile consumers are influencing brand behaviour more directly than ever, with demographic-defying interests driven by their changing views on gender, race, religion, age, ability and economic power.
What are the changes shaping the future of health and wellbeing and what considerations do we need to have front of mind in this dynamic, fast growing wellness sector?
Find out how the changes spotlighted in our Wellcare Economy Report are still holding true and how we need to be communicating with the Power Consumers who are demanding an increasingly personalised approach to their health and wellbeing.
- The Global Wellness Economy Monitor, 2018. Last accessed July 2019, available at: https://globalwellnessinstitute.org/industryresearch/2018-global-wellness-economy-monitor/
- World Population Ageing 2017 report by the United Nations, Department of Economic and Social Affairs. Last accessed July 2019, available at: https://www.un.org/en/ development/desa/population/publications/ pdf/ageing/WPA2017_Report.pdf 3. Beano Studios Gen Alpha White Paper 2019
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