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90TEN

90TEN makes people healthier and happier through Life.Changing. education and communications

Where bright people create great work that changes lives
We are a global, award-winning healthcare communications consultancy that puts people at the heart of everything we do. Our Life.Changing. medical education and communications campaigns are designed to make a difference by improving outcomes for patients, health professionals and clients. We help people understand health and science, access the treatments they need and prescribe medicines that change patients’ lives. Our team of experienced strategists, media experts, medical writers, scientists, creatives, digital gurus, psychologists, account handlers, policy experts and editors live and breathe behaviour change. We approach all client briefs using our FEEL-THINK-DO™ behaviour change methodology to create award-winning communications and medical education programmes.

What we do
The global healthcare environment is facing great challenges. With an ageing population healthcare budgets are getting tighter; doctors frequently don’t prescribe to guidelines; the uptake of novel medicines is low; patients don’t take their medications as prescribed; and people continue to lead unhealthy lives.With a passion for creating change and improving lives, we have responded to this global challenge by working with clinical and behavioural psychologists to develop an evidence-based methodology called FEEL-THINK-DO™ that can be applied to our PR, medical education and medication adherence programmes. FEEL-THINK-DO™ utilises our extensive understanding of human behaviour… understanding what really makes people tick, their beliefs and barriers, and how they like to learn, and creates simple steps to change that connect with people in a meaningful way. Added to our deep understanding of cognitive learning, we can aid the recall of information and educational learning.

Life.Changing. work
We pride ourselves on hiring and developing the best and brightest talent; cultivating Life.Changing. careers; representing world-famous brands; and solving complex commercial issues with creativity and original thinking.We are always looking for new talent to join our friendly and lively team.

If you are curious, brave, honest, bright and ambitious, and looking for your next career move, then get in touch by sending 100 words explaining what you can bring to the team, along with your CV/LinkedIn profile to Iwouldlovetowork@90ten.co.uk.

Areas of Expertise

Communications services:

Media and public relations
Crisis and issues management
Strategic communications planning
Social media strategy
Crowdsourcing and hackathon programmes
Disease awareness and social marketing campaigns
Innovation workshops and ideation days
Data milestone communications
Market access strategy
Stakeholder mapping
Websites and digital content creation

Medical education services:

Scientific platform and message development
Advisory board management
Symposia and congress activity
Promotional and educational meetings
Publications planning
Belief mapping and KOL development
eLearning and CME programmes
MSL support/training
Virtual and augmented reality
Videos, documentaries and green screens
Patient adherence programmes

Team

Paul Tanner Chairman paul.tanner@90ten.co.uk	Carole North CEO carole.north@90ten.co.uk
Peter Impey Managing Director, PR peter.impey@90ten.co.uk	Anushka Bakshi HR Director anushka.bakshi@90ten.co.uk
Alison Doughty Managing Director, Medical Education alison.doughty@90ten.co.uk	Duncan Lewis Finance Director duncan.lewis@90ten.co.uk
Claire Long Director, PR claire.long@90ten.co.uk	Melanie Sobczyk Director, Medical Education melanie.sobczyk@90ten.co.uk
Mark Lakeram Editorial Director mark.lakeram@90ten.co.uk	Sabrina Gomersall Director, PR sabrina.gomersall@90ten.co.uk

Press Releases

New recommendations to stimulate braver and bolder communications: Cannes or Canned? report draws on expertise from within and beyond the pharmaceutical industry to make recommendations for pharma communicators
90TEN named Support Agency of the Year at the Pharmaceutical Marketing Excellence Awards: The global healthcare communications consultancy took home two awards, including Support Agency of the Year and Excellence in Engagement Through Multiple Channels
90TEN named Specialist Consultancy of the Year at 2019 PRWeek UK Awards: This is the second year in a row that 90TEN has won this award, having won both Specialist and Mid-sized Consultancy of the Year in 2018.
90TEN makes senior hire from Public Health England
How to stop your brain putting the brakes on your next big idea: Peter Impey, Managing Director, 90TEN Comunications
90TEN appoints digital veteran Ged Carroll and Four Health’s Sarah Avent to the senior management team: Four additional hires further bolster the PR division
90TEN crowned Communiqué Communications Consultancy of the Year: 90TEN was honoured to be named Communications Consultancy of the Year at the 2019 Communiqué Awards ceremony last night.
90TEN strengthens communications division leadership
Let the rainbow flags fly – we all need to celebrate inclusion: Peter Impey, Managing Director, 90TEN Communications
90TEN continues to expand its medical education team with six new hires: 90TEN welcomes Megha Kishore, Lorraine Nuthall, Nick Das, Meghan Kelly, Loni Lilienthal, and James Wright.
90TEN named Best Agency in Continental Europe at PRWeek Global Awards: Consultancy scoops a total of three awards on the night
‘Love looks not with the eyes but with the mind’: Carole North, CEO, 90TEN
Are your brain’s biases sabotaging your New Year’s resolutions?: Alison Doughty, Managing Director of 90TEN Medical
90TEN gets 2019 off to a strong start with four new hires: 90TEN appointed four new members of staff across its thriving public relations and medical education divisions.
90TEN wins big at PRWeek Awards taking home six accolades including Mid-Sized and Specialist Consultancy of the Year: Global communications consultancy 90TEN was presented with some of the biggest awards of the night picking up both Mid-Sized and Specialist Consultancy of the Year at the PRWeek Awards 2018. 90TEN Account Director, Amy O’Connor won the prestigious Young PR Professional of the Year award. The consultancy’s campaign Flight HIV101 for Gilead scooped the award for Best Use of Content as well as receiving high commendations in both the Healthcare and Best Influencer Marketing categories.
90TEN boosts PR and medical education teams with senior hires: 12th October 2018, London – 90TEN today announced the appointment of two senior members of staff following the continued growth of the award-winning consultancy. Abigail Last joins 90TEN Communications, the PR company of 90TEN, as an Associate Director while Jaya Shumoogam takes up the role of Senior Medical Writer in 90TEN Medical, the medical education company of 90TEN, taking the consultancy’s headcount to 60.
90TEN’s life changing PR and medical education campaigns shortlisted for five Communiqué Awards: The shortlisted campaigns demonstrate courageous and insight-driven work from the consultancy.
90TEN, the UK’s fastest-growing healthcare PR consultancy, appoints Sabrina Gomersall to spearhead client service: New senior lead to bolster award-winning consultancy.
Data Visualisation in Medical Communication: In a world of words, a picture paints a thousand data points
90TEN appoints Managing Director and Director to lead award-winning PR team: 26th July 2017, London – 90TEN today announced the promotions of Peter Impey to Managing Director and Claire Long to Director of its PR division.
Alison Doughty takes the helm of 90TEN’s award-winning medical education team
Historic night for 90TEN as agency is named both Consultancy of the Year and Medical Education Consultancy of the Year at Communiqué Awards: 90TEN also scooped three campaign awards, making it the most highly awarded agency of the night
90TEN shortlisted with six entries at the Communiqué Awards across PR and medical education: 23rd May 2017, London – The 2017 Communiqué Awards shortlist – released today – includes an impressive six nominations for 90TEN’s PR and medical education campaigns across five award categories.
90TEN’s PR division boosted with hires from Ketchum and Liberation Unlimited: 7th December 2016, London – Award-winning global healthcare consultancy 90TEN has appointed Claire Long as Associate Director and Amy O’Connor and Danielle Guildford-Sharp as Account Managers in the agency’s PR Division, bolstering a talented and growing team.
90TEN bolsters senior team with Commercial Director and Director of Human Resources: 29th November 2016, London – Independent, global healthcare consultancy 90TEN has strengthened its executive team with the appointment of Paul Turnbull as Commercial Director and Anushka Bakshi as Director of Human Resources. These new roles were created as a result of significant growth in both the PR and medical education divisions of the consultancy.
90TEN celebrates 15 years of Life.Changing. education and communications: 6th October 2016, London – Award-winning global healthcare consultancy 90TEN is celebrating 15 years of life-changing education and communications. Since it was established in 2001, 90TEN has grown to become one of the leading independent healthcare consultancies offering public relations, medical education and medication adherence services for some of the biggest and best global brands in the public and private healthcare sectors.
90TEN nominated for five Communiqué Awards: 13th June 2016, London – Four 90TEN campaigns have been shortlisted at this year’s Communiqué awards, and 90TEN’s Sophie Mansfield has been named a finalist for Young Achiever of the Year.
90TEN boosts PR division with hires from Biosector 2 and Tonic: 10 May 2016: Independent PR and medical education consultancy, 90TEN, has appointed Willoughby Badger as an Account Director, Deepa Patel as an Account Manager and Anna Reidinger as an Assistant Account Executive into the agency’s PR division.
90TEN’s ‘Life.Changing’ website wins PM Society gold: 27 April 2016, London – 90TEN’s ‘Life.Changing’ company website has scooped a craft award at this year’s PM Society Digital Awards for best agency website and digital promotion.
Double Communiqué award win for 90TEN: 6 July 2015, London – 90TEN was recognised with two award wins at last week’s Communique Awards and was shortlisted with a further three awards.
90TEN nominated for five Communique Awards including Small Consultancy of the Year: 90TEN's work in 2014 has been recognised for its excellence with five nominations, including Small Consultancy of the Year, for the 2015 Communique Awards that are taking place on 2 July 2015.
90TEN Healthcare appointed to launch national STI service at Chelsea and Westminster: Chelsea and Westminster Hospital NHS Foundation Trust, which runs the largest specialist HIV hub in Europe, has appointed 90TEN Healthcare to launch its new sexual health online-postal service. 90TEN was selected following a competitive four-way pitch and the appointment further expands the consultancy’s decade-long partnership with the organisation. Its remit will include brand creation as well as marketing communications for the new service.
90TEN launches Life.Changing. new positioning: 27th May 2015: 90TEN Healthcare has today launched its new market positioning with a full rebrand of its healthcare communications services, along with the announcement of its unique proprietary methodology.
90TEN bolsters MedEd offering with new Director: 90TEN Healthcare has boosted its scientific offering with the recruitment of Victoria Boswell-Smith PhD as Director of Medical Education.