90TEN named Support Agency of the Year at the Pharmaceutical Marketing Excellence Awards

Global healthcare communications consultancy 90TEN was last night named Support Agency of the Year at the 2019 Pharmaceutical Marketing Excellence Awards. The consultancy also picked up the Excellence in Engagement Through Multiple Channels award for its work with Ferring Pharmaceuticals.

Commenting on the Support Agency of the Year win, Alison Doughty, Managing Director, 90TEN Medical division, said: “2018 and 2019 have been phenomenal years for us and our clients and we are delighted to receive this industry recognition for the life-changing work we have delivered across medical communications and public relations.”

The judges highlighted: “[We] loved 90TEN’s “feel, think, do” mentality. They have great people investment and an excellent focus on mental health. They are creative, energetic and have strong relationships with their pharma clients, delivering on some high profile, creative campaigns.”

90TEN won the Excellence in Engagement Through Multiple Channels category for its ‘Project Family’ programme for Ferring Pharmaceuticals, with project-specific support from Syneos. The campaign champions everyone’s right to have a family and tackles maternal health issues. “Our aim at 90TEN is to make people healthier and happier through our life-change communications programmes. We are honoured that our contribution to improving patients’ lives has been recognised with this award,” said Peter Impey, Managing Director, 90TEN Communications division.

The consultancy was also a finalist in the Excellence in Product Introduction and Healthcare Professional Education and Support categories for its medical education work.

The Pharmaceutical Marketing Excellence Awards recognise excellence in improving patient outcomes. They are judged by a panel of industry experts and leaders.