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Bedrock Group strengthens its senior team

Bedrock Healthcare Communications have strengthened its senior management team

Derek Annan, Scientific Solutions Director, Bedrock

Bedrock Healthcare Communications have strengthened its senior management team with the recruitment of Derek Annan as Scientific Solutions Director.

Derek is an experienced medical communications professional with a strong scientific background, including two post-graduate qualifications - an MSc in Pharmaceutical Technology from Kings College London, and a PhD in Biotechnology from Cranfield University.

Derek started his med comms career with FCB Health (then BrandX), before moving his way up through the ranks in Apothecom, Virgo Health, Cogora and most recently Lucid Group (Vivid).

Derek has a wealth of expertise in a wide range of therapy areas including neurological disorders, rare diseases, diabetes, metabolic disorders, immunology, endocrinology, oncology, and medical devices. He has supported a number of medical affairs and commercial teams influencing engagement and product strategies.

Derek stated, “the passion, creativity and innovation of this vibrant agency shines through, and I am thrilled to join the Bedrock team at such an exciting time for the company.”

Christine Smith, Digital Account Director, Bedrock

Bedrock Healthcare Communications have expanded its client services team with the recruitment of a new role.

Joining as Digital Account Director is Christine Smith who brings over 20 years’ pharmaceutical industry and 15 years’ digital marketing experience in client services. Christine has worked across UK and international campaigns developing digital projects and brings a wealth of experience in this sector.

This appointment underpins Bedrock’s commitment to its values – to be recognised as THE creative medical communications agency and to deliver high-quality, impactful, stunning scientific medical communications.

Andrea Marino, Medical Writer, Bedrock

Bedrock Healthcare Communications has also strengthened its medical writing team with the recruitment of a new medical writer. Andrea is a molecular biologist (PhD from the University of Surrey) with over three years of experience in medical communications.

This experience has provided a strong scientific background across different therapeutic areas, including oncology, nutrition and metabolism, diabetes, obesity, haematology, vaccines, neurology, and rare diseases. His approach is that science communication should be clear, engaging, and accurate at the same time. Andrea possesses excellent attention to detail, scientific integrity, and knowledge of the pharmaceutical industry and relishes continuous self-learning.

Furthermore, Andrea is an excellent team player with strong customer service skills.

“We are delighted to have Derek, Christine and Andrea join us at this exciting time for Bedrock, as we continue our growth throughout 2020” says Alison Cantle, Managing Director. “Their experience and diverse capabilities will be invaluable to our team and our clients”.

About Bedrock Group

Bedrock is a privately-owned communications and healthcare experience research agency group that utilises an absolute audience focus to provide creative solutions for client's communication needs.

Now consisting of two separate companies; Origins Insights and Bedrock Healthcare Communications, Bedrock Group has grown from a small UK based start-up consultancy in 2011, to an award-winning leading player in health experience research, international strategic medical communications and creative medical education in 2019.

Working in close alliance with national and international healthcare companies to gain a deep understanding of their stakeholders has enabled Bedrock to assist clients to build strong, mutually rewarding relationships with their audiences, whether internal or external, healthcare professional, patient or carer.

This audience focus has also fuelled Bedrock’s drive to create a wide range of stakeholder-centric, innovative programmes, from the development of meaningful scientific stories, to the delivery of engaging awareness programmes. ‘Edutainment’, a pioneering approach which seeks to educate and inform audiences in an engaging and entertaining way has been born from this.

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17th July 2020



Company Details

Bedrock Healthcare Communications

01252 240200

Contact Website

One Fleet
Ancells Road
GU51 2UN

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