5 top tips for adding creativity to medical writing

Stop waiting for inspiration to come to you; creative writing is a process, not an epiphany.

Learn from our Scientific Director, Stephanie Wasek, the secret to writing creative, compelling content for medical communications.

Bringing creativity to medical communications: A process, not a point in time

Every time I attempt ‘creativity’, it goes all wrong. It even happened with this blog post. I opened a blank Word doc late one afternoon, slapped a label – ‘Structure of creativity’ – at the top, and waited for inspiration to hit.

Then I kept waiting. Tried drinking some water (note: hydration is not the same thing as inspiration). Started getting frustrated.

And then thought, ‘What advice would I give a fellow medical writer in this situation?’ and realised I was following absolutely none of it. (The fact that writers are their own worst enemies transcends space and time.) So I stopped waiting and jotted down that advice, and – magically – it created a structure that made creativity a doddle.

• Tip 1: Inspiration is not the same thing as creativity
• Tip 2: Let your structure be your springboard
• Tip 3: Problem-solving/making connections is the real creativity
• Tip 4: Do the work
• Tip 5: Share and test

Learn more and read the full article over on our website www.bedrock-health.com

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