RESONANT GROUP ACQUIRES PR BUSINESS

13 September 2021 - In line with Resonant’s mission to enable effective engagement in health, the Group today announced the strategic acquisition of OPEN Health’s PR business, with immediate effect. It will be renamed Anthem Public Relations and work alongside Resonant’s existing brands, Bedrock Healthcare Communications and Origins Insights.

“As part of our client-focused strategic growth plan, we had planned to build or acquire a specialist health PR offer alongside our existing offerings of authentic, actionable patient insights and creative medical education, so this opportunity was very timely,” said David Youds, CEO and owner of Resonant Group. “We are excited to welcome the Anthem team to the Group, creating compelling new opportunities for their clients, while maintaining outstanding service.”

“The chance to grow our already successful offering with the guidance and support of David and the Resonant leadership team is a fantastic opportunity,” said Barney Mayles, Director at Anthem. “Our new name and brand represent the deep emotion and sense of connection we seek to create between people with our communications campaigns, and we are incredibly excited for what lies ahead.”

For further information, contact:

L/R David Youds, CEO Resonant Group and Barney Mayles, Director Anthem

Resonant Group is a privately owned group of agencies with a common belief that lives can be transformed through better health communication. With this front of mind, its mission is to enable effective engagement in health through the creation of forward-thinking companies that are driven to create impact for clients and their audiences. www.resonantgrp.com

Anthem Public Relations: with a rare strength in media and influencer relations, Anthem offers a fresh approach to health PR. We understand the importance of uniting corporate perspectives with disease awareness, brand, and molecule-specific understanding. Our programmes embed real-world insights alongside focused creativity to deliver effective, engaging campaigns with measurable impacts. www.anthem-pr.com

Origins Insights is an award-winning, pioneering health insights agency that delivers actionable, patient-focused intelligence to redefine success for our clients throughout the clinical development and marketing journey. We use novel, immersive research methodologies that reveal the authentic
patient experience. www.origins-insights.com

Bedrock Healthcare Communications takes a forward-thinking, audience-centred, creative approach to medical communications. We believe lives can be improved through engaging communication and this underpins everything we do. Using an inspirational blend of understanding, science and creativity, we deliver compelling communications solutions that achieve more for our clients, HCPs and patients. We partner with pharmaceutical and biotech clients across the globe to educate and inspire clinicians by providing strategic support and tactical delivery of educational materials from phase II to LOE and beyond. www.bedrock-health.com