![]()

5th
September 2016, London: The award-winning, independent health and medical
communications consultancy Clark Health Communications (CHC) has today unveiled
a new positioning. The new positioning
will now shape programme planning and evaluation for clients, ongoing CHC
training and development of future tools and client service offerings.
Commenting on the new positioning Managing Director
Jeremy Clark said, “We are extremely proud of the fact that a very significant
proportion of our growth has come from client recommendation. Our latest client survey found, for the
second year running, that 100% of our client contacts would recommend us to a
colleague. This tells us we must be
doing something right. We simply wanted
to capture more clearly and communicate what our clients tell us it is like working
with us and also to reflect what the team feels it is like to work at CHC.”
CHC worked through a structured research and
development process for the new positioning that included client research, internal
team questionnaires and workshops, competitor analysis and creative development. The new positioning adds to the core branding
of CHC and supports the founding principles and values of the company.
Building Collaboration | Inspiring Confidence | Delivering Change
Building Collaboration
This reflects feedback directly from clients about
how effectively the CHC team work with each other and how seamlessly they collaborated
with clients, often across internal functions.
It also expresses feedback that CHC instinctively knows how to build successful
collaborations with healthcare professionals, patient advocates, media and
other stakeholders as a fundamental part of their approach to communications.
Inspiring Confidence
This captures the clear consensus from clients that
working with CHC made them feel confident.
They expressed confidence in the advice the CHC team give, the service
provided and the work delivered. And
they reported that this really set CHC apart from many of its competitors.
Delivering Change
This is the defining mission of the CHC team: to
deliver change. It is consistent with
CHC’s core belief that communication lies at the heart of fighting disease and
keeping people well. The company employs
a full range of communications to deliver change, both for client businesses
and for healthcare professionals and patients around the world.
Jeremy Clark added, “We know from our daily work with
clients and from their feedback that, as well as innovative communications
solutions focused on their business needs, clients want a great experience from
working with an agency. They want a great
collaboration, with advice and service they can trust and rely on and that
ultimately delivers. This is what we do
at CHC. This new positioning helps us to
capture and communicate that and will drive and shape our future growth and
development.”
The award winning consultancy has grown consistently
since its inception in 2011, adding staff and moving office twice in the last
12 months. The agency continues to work
on international programmes in multiple areas of women’s health and in prostate
cancer, haemophilia, sleep/breathing disorders, health informatics and medical
diagnostic services and UK programmes in mental health, women’s health and
gastroenterology.
Further information on CHC and the new positioning
can be found at www.clarkhealthcomms.com
and via Twitter, Scoop.it and LinkedIn.
Twitter: @ClarkHealthComm
Scoop.it: http://www.scoop.it/t/things-we-like-by-clark-health-communications
LinkedIn: https://www.linkedin.com/company/clark-health-communications-ltd
You can also say hello@clarkhealthcomms.com or call
the team on +44 (0)207 492 1900.
Contact:
Claire Taylor,
Clark Health Communications
T: +44 (0)207 492 1900
E: claire@clarkhealthcomms.com