Please login to the form below

A view from within #LucidLife

As we celebrate our 10 year anniversary, Joanne shares her #LucidLife journey



I took up residence at Lucid Towers in May 2008, having been attracted to the company for two main reasons. Firstly, the visionaries that are Jan and Dennis with their perpetual energy, enthusiasm and unique perspectives on medical education provision. Secondly, the opportunity to be part of something very small that was clearly going to grow into something very big!

The advent of a significant birthday is an opportunity for reflection, and so I’ve been considering the journey that Lucid and I have been on. Lucid has always adopted a unique approach to medical education. From the early days we ensured that the medical experts were positioned at the heart of programmes, with a clear focus on building the relationships between these HCPs and our clients over time, in contrast to the then common industry ‘transactional’ model. As Lucid’s client and therapy base has expanded and its reach extended from national to global, so too has its ambition grown. No longer is it acceptable to develop programmes that purely raise awareness and deliver messages to HCPs. The bar we now set ourselves is to drive real and enduring change in HCP behaviour to change patients’ lives: our Advanced Outcomes approach.

Another significant change has been the development of our digital capability in recent years. This has been instrumental in helping Lucid change clinical behaviour by identifying target audiences, driving effective and impactful delivery, and measuring outcomes with both HCPs and patients. It’s never been digital innovation for innovation’s sake, but always where we’re clear that digital intervention will enhance the impact of our programmes on clinical practice, and ultimately patient outcomes.

And what of my personal journey over the years? While I had no idea how long I would be with Lucid when I joined, I didn’t expect to still be here nine years later! I feel as committed to Lucid now as I did back in 2008 because I’m truly proud to be part of an organisation that has led the way in changing HCP behaviours and improving patient outcomes. I’ve been very fortunate to have collaborated with amazing clients and inspirational medical experts throughout this time, and in so doing have helped to change the lives of numerous people who live with IBD. I’ve also benefited from the investment and belief that Lucid has in me. Over the last year, I have been able to pursue my passion for the legal world by taking on a role where I can provide legal counsel and work towards attaining my postgraduate Masters degree in law.

To learn more about Lucid please visit 
http://www.lucid-group.co.uk/

13th February 2017

Share

Company Details

Lucid Group Communications Limited

0345 0536671

Contact Website

Address:
First Floor, Jubilee House
Third Avenue
Globe Park
Marlow
Bucks
SL7 1EY
UK

Latest content on this profile

Lucid Group Welcomes a New Cohort of Graduates into its Futures Academy

Lucid Group Communications Limited
We let your whole self shine
People are at the heart of who we are. Our aim is to transform the lives of those we touch without prejudice or discrimination. At Lucid, the magic we create relies on harnessing the unique, diverse and individual talents of those we work with. To do this we must empower each person to bring their whole self to work so we can be fully inclusive and collaborate with a full heart – fulfilling the potential of everything we do and everyone we work with. Equally.If you're looking for a purpose-driven healthcare communications consultancy with a mission to transform the lives of those it touches, including patients, clients, our teams and our community, then please get in touch.Our industry-leading learning and development programmes are designed to support your ambitions and professional growth.So come and join our gang; let's be the change together and help transform lives.You can check out our open roles here https://bit.ly/3rbPIiYOr contact one of our talent acquisition managers for a chat:Elaine DowneyDaniel NewburyJon TurnerEllen Field Assoc CIPD
Lucid Group Communications Limited
Climbing my own Lucid Ladder

Lucid Group Communications Limited
A Lucid Thirsty Thursday D&I Special

Lucid Group Communications Limited
Connecting capabilities in healthcare communications

Lucid Group Communications Limited
Connecting capabilities in healthcare communications
The account management/medical writing paradigm was the cornerstone of medcomms for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this.Instead, today's environment requires an integrated, multi-disciplinary approach to cut through the noise, change behaviour, build mental availability for a brand, and advance health outcomes.Connecting multiple capabilities has never been so important. So, how are agencies managing this today?In this webinar, we discuss how our client teams have evolved and how traditional roles have had to change and adapt to help solve today's healthcare challenges.The Lucid Group panel are Jonathan Andrew, Hannah Clarke, Cheryl Harrison Doyle and Madeleine Tye. Please reach out to them on LinkedIn should you have any questions relating to this. As you will hear in this webinar, we are constantly evolving and growing our team's capabilities; both through talent acquisition and internal training opportunities. So, if you're looking for a new career move with a company that offers industry-leading learning development opportunities and growth within your role, please check out all our open roles here:  https://bit.ly/3C9NEva
Lucid Group Communications Limited