The account management / medical writing paradigm was the cornerstone of medical communications for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this.
Instead, today's environment requires an integrated, multi-disciplinary approach to cut through the noise, change behaviour, build mental availability for a brand, and advance health outcomes.
Connecting multiple capabilities has never been so important. So, how are agencies managing this today?
In this webinar, Lucid Group will discuss how their client teams have evolved and how traditional roles have had to change and adapt to help solve today's healthcare challenges.
The panel will include Jonathan Andrew (Technology Director), Hannah Clarke (Senior Medical Writer), Cheryl Harrison Doyle (Global Asset Strategy Director) and Madeleine Tye (Strategy Director).
It should be of interest to anyone working in healthcare communications - or wanting to do so. Lucid Group are always looking for new talent to join its teams. This is a great opportunity to get a taste of what we do and how we work. You can check out all our current open roles here.
Please register now and join us for an insightful discussion, all questions from the audience will be welcomed You can find the link here.
The webinar is free of charge and a recording will be posted afterwards at NetworkPharma.tv.
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