Last week, Lucid launched its first Thirsty Thursday session, during which everyone gets an opportunity
to quench their thirst for knowledge and learn about new industry trends and
techniques.
Last Thursday’s session was all about patient activation:
patients engaging with their health and taking an active role in their
healthcare. We know from extensive research that patient engagement is key to
improving patient outcomes.
But how to we access patients?
The team was treated to guest speaker Marc Singh-Jones from
HealthUnlocked, a social network for health, which is focussed on delivering
improved health engagement. Marc delivered a rousing talk on the impact of patient
engagement on patient outcomes and discussed how this is part of the bigger
picture of a rapidly changing world of health.
It is evident that behaviour is driven increasingly by the
crowd, and not the individual: before we book a holiday or make a reservation
at a restaurant, we check the reviews. And the same thing is happening in
healthcare – we want to know what our peers think, experience and feel about
their healthcare, whether it’s their experience of an individual practitioner
or of a treatment.
The use of online communities is gaining momentum. They
provide patients with a platform to discuss, share and trade their healthcare
experiences and opinions, and when partnered with a patient organisation it
also allows the patient community to get access to invaluable resources that
can help improve their outcomes.
Jan Steele, Lucid COO and co-founder, co-hosted this
inaugural Thirsty Thursday and
commented, “It was a resounding success. Taking time out to think about how we
bring new thinking about patient engagement and activation to our clients is an
integral part of being able to create transformative programmes. I am excited
about how we take the elements of our new product, the Patient Outcome Wheel
(POW) and show, by better patient insight and activation, we are able to
improve health outcomes.”
Thirsty Thursday
is a great reflection of Lucid’s pioneering and human-centric spirit. Angela
Young, Lucid HR Director commented, “We love to nurture talent and by
constantly up-skilling and providing the teams with a dynamic learning
environment we are able to support them to innovate and create the magic their
clients and patients need in order to improve outcomes and transform lives.”