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Lucid CEO discusses communication excellence in a multimedia world
“The two words 'information' and 'communication' are often used
interchangeably, but they signify quite different things. Information is giving
out; communication is getting through,”
Sydney J. Harris, a renowned Anglo-American journalist, asserted half a century
ago. In the modern digital world of mass communication, this statement seems
more relevant now than ever.
How can we cut through the noise to develop a communication strategy that is not only heard, but also understood? This, and other questions, are the focus of an article in the September issue of PME magazine. Alongside other prominent voices, Dennis O’Brien (Lucid Group Co-founder and CEO) writes about the importance of focusing on a desired outcome from the start.
“The best communications programmes start by identifying the patient outcomes they want to improve and work backwards from there,” says Dennis. “The most progressive companies develop briefs that start with the ‘true end’, rather than just the end of the programme. If you begin with the change you want to create, you’ll inevitably think a little differently.”
The article further identified that the right tools and metrics are crucial to developing effective communication strategies that make a difference. The launch of the Lucid metrics platform (link) demonstrates that this, too, resonates with their ideology to improve patient outcomes measurably through medical communication.
Read the full article here or view the full issue of PME here.
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How can we cut through the noise to develop a communication strategy that is not only heard, but also understood? This, and other questions, are the focus of an article in the September issue of PME magazine. Alongside other prominent voices, Dennis O’Brien (Lucid Group Co-founder and CEO) writes about the importance of focusing on a desired outcome from the start.
“The best communications programmes start by identifying the patient outcomes they want to improve and work backwards from there,” says Dennis. “The most progressive companies develop briefs that start with the ‘true end’, rather than just the end of the programme. If you begin with the change you want to create, you’ll inevitably think a little differently.”
The article further identified that the right tools and metrics are crucial to developing effective communication strategies that make a difference. The launch of the Lucid metrics platform (link) demonstrates that this, too, resonates with their ideology to improve patient outcomes measurably through medical communication.
Read the full article here or view the full issue of PME here.
Company Details
Lucid Group Communications Limited
0345 0536671
Address:
First Floor, Jubilee House
Third Avenue
Globe Park
Marlow
Bucks
SL7 1EY
UK
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Lucid Group Communications Limited
