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Delivering outcomes-led solutions with connected capabilities

Founded in 2007, Lucid Group has grown from a small UK-based medical education agency to a global healthcare consultancy and employs over 400 people with several offices in the UK and US.

We partner with the pharma and biotech industry to deliver pioneering solutions that change behaviour, improve clinical practice and advance health outcomes.

Through a relentless pursuit to increase the impact of our work, we pioneered the use of health psychology within medical communications to influence behaviour change, the impact was game-changing and demonstrated a paradigm shift in disease management and health outcomes.

Today we are a multi-capability healthcare consultancy working across the lifecycle. We have experience and deep scientific knowledge in a multitude of different therapy areas, culminating in many hundreds of years of combined knowledge and understanding.

By connecting our best-in-class capabilities and applying them at the right time we can better understand and fix healthcare problems with outcomes-led solutions — delivering life-transforming value for everyone.

Our core capabilities

Creative & brand strategy

We put brands front of mind. No matter where a brand or portfolio of brands may be in their lifecycle, our team of strategists, scientists, data analysts and creatives are masters in collaboration and brand building. Working together, we help our clients unlock potential with hidden truths to tell a story and create an experience that touches the hearts and minds of the audience.

Medical strategy

Our deep understanding of the complex challenges and responsibilities of medical affairs today allows us to connect the perfect capabilities to create the perfect strategies for our clients. This is achieved via a robust and relevant scientific platform that realises the potential of assets, making sure the right medicines reach the right patients at the right time.

Healthcare communications

We combine our shared expertise to create scientific communication strategies and design aligned medical communication solutions. Our aim is to create scientific stories and experiences that are translated globally across affiliates and disseminated through the right channels to the right audiences to drive a meaningful difference in clinical practice and health outcomes.

Motion, digital & technology

Using the latest technology, we help our clients create joined-up experiences regardless of channel. Through audience-focused design, we can fuse digital and motion with our scientific and creative capabilities to provide compelling experiences that take the audience on a journey – empowering them to learn, understand and act.

Behaviour change

We pioneer the use of health psychology to influence behaviour change within medical education. We apply our approach, Advance Outcomes™, to make sustained and meaningful improvements in clinical practice that improves health outcomes.​

Metrics & data analytics

We measure the impact of our work; establishing, tracking and benchmarking performance, and continually optimising results. From market performance to prescription and bespoke data sets, we translate complex data into meaningful insights and actionable strategy. We use data analytics to better understand operational performance, so we can apply the right capabilities at the right time to allow our clients to optimise their execution and improve health outcomes for patients.

For further information on our capabilities, or access to advice on healthcare communication challenges please get in touch with Clare Reynolds.


8th November 2021



Company Details

Lucid Group Communications Limited

0345 0536671

Contact Website

First Floor, Jubilee House
Third Avenue
Globe Park

Latest content on this profile

My Lucid journey from PMW to Head of Medical
Working in Medical Communications has never been about the nine to five. Fusing science and language in the service of both clients and patients, this is typically a fast paced and demanding industry, but one which offers enviable flexibility, variety and intellectual challenge. Leading agency Lucid Group prides itself on the many growth and development opportunities it offers its people. In this article, Katherine Duxbury, Lucid’s Head of Medical, reflects upon her own bespoke working journey over the past 12 years and explains how creativity, collaboration and a passion for science have led to a rewarding, stimulating and self-curated career.
Lucid Group Communications Limited
Listen, learn and lift off

Lucid Group Communications Limited
Launch excellence

Lucid Group Communications Limited
Meet The Lucid Group Talent Team
Meet our talent team, they're here to help and transform your career.We have some exciting roles at all levels in account management and medical writing.If you choose to take your career to the next level with us, you can be assured that you'll have a whole group of people here cheering you on.So, if you’re feeling stuck or unfulfilled in your current role and looking for a company that will provide the personal and career development you need, please check out our open roles here: contact one of our talent acquisition managers for a chat:Ellen Field Assoc CIPDElaine DowneyJon TurnerDaniel Newbury
Lucid Group Communications Limited
Extraordinary lives: advancing change in rare diseases (Part 2)

Lucid Group Communications Limited
Extraordinary lives: advancing change in rare diseases (Part 2)
In support of Rare Disease Day, we're excited to launch part 2 of our video series; Extraordinary lives: advancing change in rare diseases.Why is raising awareness of rare diseases so important?Because 300 million people worldwide are living with a rare disease. This means that, collectively, the number of people living with a rare disease is equivalent to the population of the world's third-largest country (USA).While we have come a long way since the inception of Rare Disease Day, there's still plenty of work to do.Part 2 of this series focuses on important topics including the role of technology and the opportunities it presents for the rare disease community. The panel also hold captivating insights on how the pandemic has impacted the use of related digital technologies, the role of gene therapy, the major challenges and successes for pharma companies in supporting the rare disease community over the last 13 years, and much, much more.If you’d like to know more about the work we do in rare diseases or would like advice on any healthcare communication challenges please get in touch with Clare Reynolds on LinkedIn or by email: clare.reynolds@wearelucidgroup.comAbout Lucid GroupFounded in 2007, Lucid Group is a global multi-capability healthcare consultancy with core expertise in medical strategy, healthcare communications, creative and brand strategy, motion, digital and technology, behaviour change, metrics, and data analytics.  We partner with the pharma and biotech industry, delivering life-transforming value with connected capabilities to create pioneering solutions that change behaviour, improve clinical practice and advance health outcomes.  Transforming lives. Always.
Lucid Group Communications Limited