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Lucid Group has made an exciting company
expansion with the launch of the new Lucid Strategic Consultancy and the appointment
of Duncan Ferguson as MD.
Duncan
Ferguson is highly qualified for the role, with over 20 years’ experience in
senior positions in pharma, reporting at CEO level, and leading some of the world’s
biggest brands. He states “I’m passionate about inspiring others to make a
sustainable impact with their strategy development and implementation. I have
worked with Lucid for several years, and see a perfect fit for myself within this
exciting company. I have experienced the
true challenges faced by leaders and brand teams, so I know where the gaps in
pharma are and what it takes to make a difference. With this background, I’ve researched and
designed a new industry-leading approach that, combined with Lucid’s experience
and expertise, will generate exceptional commercial value and momentum.”![]()
Lucid Strategic Consultancy will bring a
new way of thinking, called momentum strategy, that has been
developed following intensive research of some of the world’s most successful
consumer brands. It will provide a range of strategic consultancy services:
from early pipeline development, to launch brands and portfolios, to mature
product planning. It will create compelling insights, compelling value and compelling
engagement, which will generate exceptional commercial value and momentum.
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To find out more about Lucid Strategic
Consultancy and its new approach, please contact Duncan on duncan@lucid-group.co.uk or +44 (0) 1494 755 707 or visit http://www.lucid-group.co.uk/strategic-consultancy
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