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Making a difference together
It was highlighted at the 2016
World Economic Forum that ‘good business’ now means more than financial
success, with multiple stakeholders asking how business will benefit society.
At Lucid, our vision is to deliver medical education that changes healthcare
professional’s (HCPs) behaviour and so improves patients’ lives. All of our
stakeholders – pharma partners, HCPs and the internal Lucid team – identify
with and aspire to this vision.
Education that simply raises awareness of clinical care gaps through traditional methods, without changing behaviour, is no longer enough. Our pharma partners need to demonstrate return on investment: a measurable improvement in patients’ health. HCPs need to explore new ways to share and adopt best practice behaviour. Together, we are advancing the boundaries of medical education.
Lucid’s Advance Outcomes methodology includes identifying behaviour barriers and tailoring education to overcome these. This forward-thinking approach has been acknowledged by the industry. Most recently, Lucid was highly commended in the ‘Communications Consultancy of the Year’ category at the annual Communique Awards. While we are proud to be part of an award-winning agency, we are prouder of our vision to improve patients’ lives. But we don’t rest on our laurels. We challenge ourselves to continue to be at the forefront of this evolution in medical education, and strive to inspire all our stakeholders to take this exciting and worthwhile journey with us.![]()
You can read the full article published in the July / August PME here
Education that simply raises awareness of clinical care gaps through traditional methods, without changing behaviour, is no longer enough. Our pharma partners need to demonstrate return on investment: a measurable improvement in patients’ health. HCPs need to explore new ways to share and adopt best practice behaviour. Together, we are advancing the boundaries of medical education.
Lucid’s Advance Outcomes methodology includes identifying behaviour barriers and tailoring education to overcome these. This forward-thinking approach has been acknowledged by the industry. Most recently, Lucid was highly commended in the ‘Communications Consultancy of the Year’ category at the annual Communique Awards. While we are proud to be part of an award-winning agency, we are prouder of our vision to improve patients’ lives. But we don’t rest on our laurels. We challenge ourselves to continue to be at the forefront of this evolution in medical education, and strive to inspire all our stakeholders to take this exciting and worthwhile journey with us.
You can read the full article published in the July / August PME here
Company Details
Lucid Group Communications Limited
0345 0536671
Address:
First Floor, Jubilee House
Third Avenue
Globe Park
Marlow
Bucks
SL7 1EY
UK
Latest content on this profile
- We let your whole self shine
- People are at the heart of who we are. Our aim is to transform the lives of those we touch without prejudice or discrimination. At Lucid, the magic we create relies on harnessing the unique, diverse and individual talents of those we work with. To do this we must empower each person to bring their whole self to work so we can be fully inclusive and collaborate with a full heart – fulfilling the potential of everything we do and everyone we work with. Equally.If you're looking for a purpose-driven healthcare communications consultancy with a mission to transform the lives of those it touches, including patients, clients, our teams and our community, then please get in touch.Our industry-leading learning and development programmes are designed to support your ambitions and professional growth.So come and join our gang; let's be the change together and help transform lives.You can check out our open roles here https://bit.ly/3rbPIiYOr contact one of our talent acquisition managers for a chat:Elaine DowneyDaniel NewburyJon TurnerEllen Field Assoc CIPD
Lucid Group Communications Limited
- Climbing my own Lucid Ladder
Lucid Group Communications Limited
- A Lucid Thirsty Thursday D&I Special
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- Connecting capabilities in healthcare communications
Lucid Group Communications Limited
- Connecting capabilities in healthcare communications
- The account management/medical writing paradigm was the cornerstone of medcomms for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this.Instead, today's environment requires an integrated, multi-disciplinary approach to cut through the noise, change behaviour, build mental availability for a brand, and advance health outcomes.Connecting multiple capabilities has never been so important. So, how are agencies managing this today?In this webinar, we discuss how our client teams have evolved and how traditional roles have had to change and adapt to help solve today's healthcare challenges.The Lucid Group panel are Jonathan Andrew, Hannah Clarke, Cheryl Harrison Doyle and Madeleine Tye. Please reach out to them on LinkedIn should you have any questions relating to this. As you will hear in this webinar, we are constantly evolving and growing our team's capabilities; both through talent acquisition and internal training opportunities. So, if you're looking for a new career move with a company that offers industry-leading learning development opportunities and growth within your role, please check out all our open roles here: https://bit.ly/3C9NEva
Lucid Group Communications Limited
- Lucid Group: Orange the World
Lucid Group Communications Limited
