It was highlighted at the 2016
World Economic Forum that ‘good business’ now means more than financial
success, with multiple stakeholders asking how business will benefit society.
At Lucid, our vision is to deliver medical education that changes healthcare
professional’s (HCPs) behaviour and so improves patients’ lives. All of our
stakeholders – pharma partners, HCPs and the internal Lucid team – identify
with and aspire to this vision.
Education that simply raises
awareness of clinical care gaps through traditional methods, without changing
behaviour, is no longer enough. Our pharma partners need to demonstrate return
on investment: a measurable improvement in patients’ health. HCPs need to explore
new ways to share and adopt best practice behaviour. Together, we are advancing
the boundaries of medical education.
Lucid’s Advance Outcomes methodology
includes identifying behaviour barriers and tailoring education to overcome
these. This forward-thinking approach has been acknowledged by the industry.
Most recently, Lucid was highly commended in the ‘Communications Consultancy of
the Year’ category at the annual Communique
Awards. While we are proud to be part of an award-winning agency, we are
prouder of our vision to improve patients’ lives. But we don’t rest on our
laurels. We challenge ourselves to continue to be at the forefront of this
evolution in medical education, and strive to inspire all our stakeholders to
take this exciting and worthwhile journey with us.![]()
You can read the full article published in the July / August PME
here