Please login to the form below

Nurses on the frontline – World Health Day 2020

Today, 7 April, is World Health Day ­­– the day to celebrate the work of nurses and midwives and remind world leaders of the critical role they play in keeping the world healthy. Nurses and other health workers are at the forefront of COVID-19 response, providing treatment and care, leading community dialogue to address fears and questions and, in some instances, collecting data for clinical studies. Quite simply, without nurses, there would be no response.

With this in mind, we wanted to talk to a former Lucid employee, Olivia Steele, who is now an A&E nurse on the frontline.

Olivia, first of all from everyone at Lucid Group, we’d like to say a massive thank you for everything you and your colleagues are doing – you are all truly remarkable and our heroes.

How is life on the frontline?

Thank you very much! Life is different at the minute as it is with everyone. The hospital I work in has significantly changed to accommodate the increasing pressures we are facing across the board and A&E in particular are focussing on starting patients down the correct pathway – COVID or non-COVID – to improve patient experience during a scary time by completely separating the department into two. Ultimately though, teamwork is everything. The importance of teamwork was most definitely something I first learnt during my time at Lucid Group. In fact, the power of good communication, being decisive and always referring to the best evidence were invaluable lessons learnt during my time in med comms. At this point I’d like to express how impressed and grateful I am for everyone involved in these changes and their work ethic, the NHS staff from doctors to housekeepers, the keyworkers including teachers, carers, bin men and supermarket staff.

If there is one piece of advice you could provide everyone with at the moment, what would it be?

I know you’ve all heard it all before, but the biggest difference you can all make is by following these rules: Stay home, protect the NHS and save lives. With this in mind however, I have one more thing to add. We have both COVID areas and non-COVID areas, so if you are experiencing life-threatening symptoms such as chest pain, please still come to A&E as you would have done before.

On such a poignant day highlighting the tremendous contribution from nurses and midwives, here are some key facts as specified by WHO – demonstrating why we all need to #SupportNursesAndMidwives:

  • Globally, 70% of the health and social workforce are women. Nurses and midwives represent a large portion of this
  • Nurses and midwives play a key role in caring for people everywhere, including in times of outbreaks and settings that are fragile or in conflict.
  • Achieving health for all will depend on there being sufficient numbers of well-trained and educated, regulated and adequately supported nurses and midwives, who receive pay and recognition commensurate with the services and quality of care that they provide.
  • Nurses and midwives have a relationship with their patients that is based on trust; knowing the full picture of someone’s health helps improve care and saves money. They also know the traditions, cultures and practices of their communities, making them indispensable during an outbreak or emergency.
  • Investing more in midwives, who are critical for maternal and newborn health as well as for family planning, could avert over 80% of all the maternal deaths, stillbirths and neonatal deaths that occur today. And when a midwife or group of midwives provides care from pregnancy to the end of the postnatal period, almost a quarter of pre-term births can be prevented.
  • Many countries need to do more to ensure that nurses and midwives can work in an environment where they are safe from harm, respected by medical colleagues and community members, and where their work is integrated with other health-care professionals.

7th April 2020

Share

Tags

Company Details

Lucid Group Communications Limited

0345 0536671

Contact Website

Address:
First Floor, Jubilee House
Third Avenue
Globe Park
Marlow
Bucks
SL7 1EY
UK

Latest content on this profile

My Lucid journey from PMW to Head of Medical
Working in Medical Communications has never been about the nine to five. Fusing science and language in the service of both clients and patients, this is typically a fast paced and demanding industry, but one which offers enviable flexibility, variety and intellectual challenge. Leading agency Lucid Group prides itself on the many growth and development opportunities it offers its people. In this article, Katherine Duxbury, Lucid’s Head of Medical, reflects upon her own bespoke working journey over the past 12 years and explains how creativity, collaboration and a passion for science have led to a rewarding, stimulating and self-curated career.
Lucid Group Communications Limited
Listen, learn and lift off

Lucid Group Communications Limited
Launch excellence

Lucid Group Communications Limited
Meet The Lucid Group Talent Team
Meet our talent team, they're here to help and transform your career.We have some exciting roles at all levels in account management and medical writing.If you choose to take your career to the next level with us, you can be assured that you'll have a whole group of people here cheering you on.So, if you’re feeling stuck or unfulfilled in your current role and looking for a company that will provide the personal and career development you need, please check out our open roles here: https://bit.ly/3jhlhUNOr contact one of our talent acquisition managers for a chat:Ellen Field Assoc CIPDElaine DowneyJon TurnerDaniel Newbury
Lucid Group Communications Limited
Extraordinary lives: advancing change in rare diseases (Part 2)

Lucid Group Communications Limited
Extraordinary lives: advancing change in rare diseases (Part 2)
In support of Rare Disease Day, we're excited to launch part 2 of our video series; Extraordinary lives: advancing change in rare diseases.Why is raising awareness of rare diseases so important?Because 300 million people worldwide are living with a rare disease. This means that, collectively, the number of people living with a rare disease is equivalent to the population of the world's third-largest country (USA).While we have come a long way since the inception of Rare Disease Day, there's still plenty of work to do.Part 2 of this series focuses on important topics including the role of technology and the opportunities it presents for the rare disease community. The panel also hold captivating insights on how the pandemic has impacted the use of related digital technologies, the role of gene therapy, the major challenges and successes for pharma companies in supporting the rare disease community over the last 13 years, and much, much more.If you’d like to know more about the work we do in rare diseases or would like advice on any healthcare communication challenges please get in touch with Clare Reynolds on LinkedIn or by email: clare.reynolds@wearelucidgroup.comAbout Lucid GroupFounded in 2007, Lucid Group is a global multi-capability healthcare consultancy with core expertise in medical strategy, healthcare communications, creative and brand strategy, motion, digital and technology, behaviour change, metrics, and data analytics.  We partner with the pharma and biotech industry, delivering life-transforming value with connected capabilities to create pioneering solutions that change behaviour, improve clinical practice and advance health outcomes.  Transforming lives. Always.
Lucid Group Communications Limited