Pharmafile Logo

Staying in the loop – six principles for impactful integrated communications

- PMLiVE

In a digitalised world, accelerated by the COVID-19 pandemic, pharmaceutical companies must work smarter to engage busy external stakeholders with endless content at their fingertips

In this month’s edition of PME James Hadfield, Strategy Director at Lucid Group discusses six core principles for delivering impactful integrated communications to help cut through the noise.

To find out more, you can read the full article here.

  1. Build movements: integrated communications is about inspiring and mobilising audiences behind a clear shared goal.
  2. Be participant-centric: those participating in a movement need to be convinced it is worth their time, motivation and collaboration (given all the other priorities they are juggling).
  3. Create a content catalyst: once inspired, all those behind a movement need to speak with one voice to amplify the cause.
  4. Design seamless multichannel experiences: too often tactics are commissioned and delivered within silos, with little consideration for creating connected and familiar audience experiences.
  5. Analyse and ask why: as well as having clear objectives behind movements, there needs to be access to data and curiosity to ask why.
  6. Phase and evolve deployment: It is important not to be paralysed by planning.

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

My Lucid journey from PMW to Head of Medical

Working in Medical Communications has never been about the nine to five. Fusing science and language in the service of both clients and patients, this is typically a fast paced...

Listen, learn and lift off

In April’s PME, Danny Buckland has been talking to industry leaders about launch excellence in the featured article, Listen, learn and lift off.Buckland points out that pandemic storms have changed the...

Launch excellence

In the April edition of PME, Cheryl Harrison Doyle, Global Asset Strategy Director at Lucid Group discusses the need to take a more considered, outcomes-led approach when launching new medicines...

Meet The Lucid Group Talent Team

Meet our talent team, they're here to help and transform your career.We have some exciting roles at all levels in account management and medical writing.If you choose to take your...

Extraordinary lives: advancing change in rare diseases (Part 2)

In support of Rare Disease Day, we’re excited to launch part 2 of our video series; Extraordinary lives: advancing change in rare diseases.Why is raising awareness of rare diseases so...

Extraordinary lives: advancing change in rare diseases (Part 2)

In support of Rare Disease Day, we're excited to launch part 2 of our video series; Extraordinary lives: advancing change in rare diseases.Why is raising awareness of rare diseases so...

Extraordinary lives: advancing change in rare diseases (Part 1)

Rare Disease Day is all about raising awareness and generating change for the 300 million people worldwide living with a rare disease. The global rare disease community and its supporters come together on...

My Journey into MedComms #LucidLife

I began as a medical writer after almost a decade working in medical publishing as a production editor. Whilst working in publishing, I was exposed to lots of different writing...

International Women's Day 2022 #BreakTheBias

Today is International Women’s Day. This day is about gender equality, which, to be achieved, must involve the calling out of gender bias, discrimination and stereotyping.Individually, we're all responsible for...