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How do doctors want to engage with pharma on new products?
More than 80% of European doctors agree they are interested in staying up-to-date with new developments about pharmaceutical products. But what influences their choice of treatment and how do they prefer to receive product information?
New data from M3 Global Research shows EU doctors are optimistic about pharma’s ability to deliver new medicines, with 72% of them saying they are key to improving the outlook for their patients over the next three years.
Indeed, new medicines are considered more influential than ‘better management of chronic conditions’ and ‘more patient education’, which were respondents’ second and third top choices respectively.
In line with this, more than 80% of European doctors agree they are interested in staying up-to-date with new developments about pharmaceutical products. But what influences their choice of treatment and how do they prefer to receive product information?
M3 Global Research put these questions to 1,848 EU doctors mainly from the top five EU nations – Germany (332); France (380); Italy (266); Spain (293) and UK (318). We hope that their answers will prove useful to pharma marketers when deciding how best to engage with doctors in the EU.
To read the full report, click here.
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